Blackbaud is the leading developer of software for nonprofit organizations whose mission is to promote social good. The company’s product line focuses on cloud solutions for website management, fundraising, CRM, data analytics, financial management and marketing for a diverse group of industries, including arts/culture, corporations, faith communities, education and foundations.
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Blackbaud partnered with Americaneagle.com with the goal of successfully rebranding their website presence to powerfully present their cloud based offerings not just as a mere listing of products, but rather as dynamic and viable solutions, uniquely tailored to the vertical markets in which Blackbaud does business.
The new website captures critical data about visitors, so that Blackbaud can personalize their sales messaging to best meet a prospective customer’s needs. There are also multiple conversion funnels present, in which users can utilize to engage with the company.
Americaneagle.com seamlessly integrated a variety of third-party services into the website’s functionality such as Marketo, Coveo, BoldChat and UberFlip. Localized content for various markets can also be maintained by one CMS platform. The partnership between Americaneagle.com and Blackbaud has produced some outstanding results for the new website.