Backyard Adventures

Pittsburg, KS
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Overview

Backyard Adventures' make play sets, including slides, swing sets and jungle gyms, with hundreds of different configuration possibilities. They also carry a wide range of accessories, and include nique safety features not found on other play sets.

Backyard Adventures came to Americaneagle.com with a website that lacked ecommerce functionality, but consisted only of requesting quotes on a limited product line-up, which was then forwarded to the appropriate dealer to followup with the customer for the sale.

The new site is integrated with BA Dealers, their home-grown dealer hub, in order to match customers with their dealer based on zipcode, and therefore provide them with pricing and the ability to purchase online. This system also serves as the master database for customer information to allow consolidation of orders also placed over the phone or in store, so the client can manage user history in one place.

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