The American Society of Baking (ASB) is an organization serving professional and commercial baking professionals, engineers, food technologists, equipment experts, and ingredient experts. Devoted to advancing baking technology, The American Society of Baking seeks to create a vibrant, collaborative community of baking experts that grow the industry through exchange of knowledge and ideas. Realizing their current website was out of date, The American Society of Baking turned to Americaneagle.com for the redevelopment of their existing site. Needing a web platform that was user friendly to both the user and the back end administrators Americaneagle.com employed the Idev content management system (CMS) a powerful and user friendly web platform chalk full of key features that allows administrators the ability to easily manage web content. In conjunction to the Idev platform Americaneagle.com incorporated FAQ, a custom form builder, document library, and a responsive webdesign allowing users and members of The American Society of Baking access to the site from their mobile or tablet devices.