Brené Brown, researcher, professor, and renowned speaker, breaks down the anatomy of trust. To her, trust has 7 elements that can be remembered with the acronym BRAVING (Boundaries, Reliability, Accountability, Vault, Integrity, Non-judgment, and Generosity). These 7 elements should be practiced within ourselves that way when we ingrain it internally it'll extend in our everyday actions and relationships. As we head into a more saturated digital age, these habits need to be carried over technological communication to facilitate trust in our businesses.
Boundaries are limitations that should be made to respect other people. There should be tactful measures when outreaching to people and building clientele. It would be advisable not to bombard those whom you contact with a barrage of phone calls or a mountainous hub of emails. Rather, ease into contact to make the person feel comfortable. Also, take a measured approach and avoid jumping right into personal contact; build the relationship steadily in line with their comfort levels. Just as you have your own boundaries, other people’s boundaries should be consciously considered. These respected boundaries would make you a more trusted individual.
Reliability can be built from consistent contact and action. When a service is promised, the timely follow-through is vital. And to continue to build reliability follow-up through email, phone or survey is powerful. You have to do what you say over and over again, reliability isn’t formed after one follow-through, but each and every one. To keep in contact and remind the clientele of your presence and service with established boundaries is a professional move of reliability that builds towards trust. The use of technology to perfect this element with use of calendar reminders, or alarm from computer or phone is an efficient tool.
Accountability is the action of taking on responsibility. It is taking on ownership for all the good and bad things you do. Accountability challenges you to own up to your mistakes and amend it. You can’t build trust if you’re in denial of your mistakes. To hold yourself accountable you can type out notes to yourself of your daily responsibilities for a start.
The vault is the understanding that what is said to you may be said in confidence. Knowing what to share and what to keep private. This insight is important because when information you share violates confidentiality the sharer not only loses trust with you, but also those who you shared the information with. Co-workers or clientele may feel weary about trusting information with you. This goes into technology about whom you involved in an email chain or what you may put out on your media. Be insightful of the vault to further build trust with others.
Integrity encapsulates the idea of courage over comfort, choosing what is right over what is fun, fast or easy, and practicing your values. As the cliché goes honesty is the best policy and practicing it will create integrity. Technologically transparency can be built between business and customer with the use of the website, social media, or email newsletters by posting of company projects or goals etc…
Non-judgement follows as it sounds. Not to judge a fellow co-worker, or client for the questions, or help they may need. Being aware of when you become judgmental and reprimand the thoughts when they creep in. When in distant communication be aware of how comments may be interpreted to avoid any case of a judging tone over email, phone ect…
Because technology is becoming a prime way of communication it is easy to misinterpret messaging. It is always good to assume the most generous things about words, intentions, and behaviors of a person or client if something comes off wrong. Be generous in thought and being blessed with the technology we have quick clarifications can easily be made.
Practicing the 7 building blocks of what forms trust, our relationships with people will be healthier, impacting work environment relations with those whom you do business with. In a modern world driven by technology we can use this as our aide to facilitate and practice the elements of trust.