Multichannel Merchant Features Joanna Morrissey’s Email Marketing Tips

MultiChannel MerchantPARK RIDGE, IL - September 26, 2012 –, a leading website design, development and hosting company, today announced that Joanna Morrissey, eCommerce strategist, was featured by Multichannel Merchant for her recent schoolhouse session at the National Etailing and Mailing Organization of America directXchange conference.

Morrissey shared her tips for email marketing success. Some of the recommendations included keeping it simple, avoiding being flagged as spam by avoiding certain keywords, and crafting an attention-grabbing subject line. Her original presentation, "Achieving Success: Leveraging Email Marketing Tools" was shared September 20. "39.4% of marketing industry executives believe that email is their most powerful tool," said Morrissey. "Retailers need to master the art as soon as possible."

To gain more email marketing insights, read the full article here.

Achieving Success: Effectively Leveraging Email Marketing Tools from

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About Multichannel Merchant
Multichannel Merchant is the leading information source serving the catalog, Internet and merchant community selling & delivering merchandise direct-to-customer with breaking news, tactics, trends and information—online, in print and in person. Multichannel Merchant boasts the top columnists in their fields as well as seasoned staff writers with expert knowledge of their profession. They also have a solid understanding of the back-end of the business, from warehouse and contact center technology to shipping and handling and customer service, as well as the front-end.