Wraps Up Several New E-commerce Sites for 2008 Gift-Giving Season is pleased to announce that we have launched several e-commerce sites within the last few months, in time for the 2008 holiday season. While each of the sites have a custom design interface, they are all powered by the idev® e-commerce platform and content management system. This proven platform was built using leading Web 2.0 technologies that make the online shopping experience as enjoyable as possible. The idev® solution works to accomplish several goals: increase sales, lead to higher conversion rates, and drive repeat customers. In addition, each idev® storefront is fully customizable to meet the ever-changing demands of the business that relies on it.

The idev®-driven e-commerce Websites that have recently been launched by include: Caswell-Massey, AIR-O-SWISS, Harry London, Studio 41, Wisconsin Made, Caterina Ltd., PCI Education, and Pinmart.

Caswell-Massey -
Caswell-Massey is widely recognized as America's oldest/original purveyor of luxury personal care products and accessories. The historic company, founded in 1752, recently turned to for the full redevelopment of their e-commerce Website. In light of Caswell-Massey’s recent luxury product launch, they were looking to develop a site that would not only align with the branding of their new fragrant collection, but also attract shoppers to it. The company chose’s idev® platform to accomplish their goals. The recently launched features a new appealing design, "shop by" navigation system, simple gift-finder tools, convenient catalog quick order option, dynamic idev® visual search tool, search filters, customer reviews, and more.


AIR-O-SWISS, a brand specializing in advanced air treatment systems, recently contacted for the development of an e-commerce Website. With the development of a brand new site, the company was looking to provide a new outlet for sales and a central portal for educating audiences on the benefits of the AIR-O-SWISS air treatment systems. The new site, located at, was custom-designed with intuitive navigation that allows visitors to easily locate pages on air education, product information, and the AIR-O-SWISS official idev®-powered online store.


Harry London -
Harry London, founded in 1922, is recognized as one of the finest chocolate companies. A prominent 1-800-FLOWERS brand, Harry London operates a large brick-and-mortar store location in North Canton, Ohio. Recently Harry London turned to to help create a new, easy-to-use e-commerce Website that would effectively showcase their chocolate treats and appeal to their targeted audiences. Built on the idev® platform, the site has intuitive site navigation, detailed product pages, and a quick checkout process, making for an easy and enjoyable shopping experience.


Studio 41 -
Studio 41, a home design retailer with six Chicagoland locations, came in contact with to develop a brand new sales-generating Website. Located at, the new site provides a complete selection of bath, kitchen, and home products. By identifying the e-commerce features and functionalities that would be important to Studio 41 customers, was able to customize the idev® platform to fit these needs. Among the site's many dynamic technologies are: flash mouse-over technology, shop-by navigation, advanced filtering capabilities and sorting tools, product comparison pages, a dropdown shopping cart, customer accounts, and much more.


Wisconsin Made - recently launched a new, idev®-powered e-commerce Website for The new site serves as a full online catalog of products and food items, all made or produced in the state of Wisconsin. Given the array of goods available through the site, navigation was a key component of the site’s development. Side navigation and simple search filters allow customers to quickly sort through the site to find what they are looking for. Through the new site, customers are now able to conveniently shop over 1,800+ Wisconsin-made items by gift recipient, gift occasion, specific categories, and more.


Caterina Ltd. - has recently teamed up with Caterina Ltd. to launch the Ohio-based retailer's new e-commerce storefront. The site, located at, features several collections of fine European-imported housewares, art, and gifts. and Caterina Ltd. collaborated to design a custom storefront that would allow customers, regardless of location, to purchase their products. In addition to the flexible capabilities of the idev® platform, the site also appeals to many audiences due to its dynamic gift registry tool. This tool has features such as: the ability to make registries public or private, searching capability by registrant or co-registrant name, and the ability to designate before/after event addresses for delivery of gifts.


PCI Education -
PCI Education, a company that provides learning supplies and teaching utensils for students with disabilities, came to for the design and development of a new e-commerce Website. By switching to the idev® platform, PCI Education was able to make finding and ordering products through their site easier. now contributes to increases overall sales and per-order sales to their targeted audiences, primarily teachers and parents. Indeed, the dynamic e-commerce platform yields continuous revenue generation through well-crafted navigation, search functionality, purchasing paths, and merchandising tactics.


Pin Mart - has recently launched an e-commerce Website for Pin Mart, a leading designer and manufacturer of both custom & stock lapel pins, lanyards, key chains and rubber bracelets. The 40-year-old company was looking for a complete redesign of their site that would help expand their customer base and increase sales of their lapel pin and lanyard products. Powered by the idev® platform, provides an easy way for visitors to browse their product selection and place orders online. For custom orders, the site allows customers to browse Pin Mart’s many options and request quick or detailed quotes.