Fastest Growing Gourmet Popcorn Company Launches New E-commerce Web site

PARK RIDGE, IL – September 24, 2007 –, a leading Web site design, development, and hosting company based in Park Ridge, IL, is pleased to announce the redesign and enhancement of the Dale and Thomas Popcorn Web site located at  Dale and Thomas Popcorn, the fastest growing gourmet popcorn company in the US, maintains an online storefront in addition to thirteen brick and mortar locations throughout the US.  The new Web site includes improved shopping cart functionality and offers a refreshed interface that complements Dale and Thomas’s renewed branding and packaging.

The redevelopment of included conceptualizing a new design, as well as adding new functionality to create an improved shopping experience for customers.  Based on their customers’ shopping behavior, Dale and Thomas worked with to create a new navigation system that allows visitors to easily shop by preferred variables such as price, flavor, category, or gift.  In fact, the site includes a ‘Gift Center’ to help consumers and businesses treat their friends, family, employees, and clients by offering gift suggestions and gift cards (coming soon).   “Gift givers are among our most loyal customers,” said Paul Goodman, SVP of eCommerce and Marketing at Dale and Thomas Popcorn.  “We wanted to ensure that our site would be extremely convenient for locating the perfect popcorn gift, no matter who our customers are shopping for.  Especially considering the upcoming holiday season.” 

The new Web site, built on the idev® e-commerce platform, includes many custom features, which align the site with the Web 2.0 shopping experience – When browsing, AJAX is used within interior product pages, letting customers quickly view all the different popcorn flavor options.  When ready to make a purchase, customers can schedule delivery dates through an interactive calendar that immediately shows shipping charges for the selected date.  If not ready to check out, customers can choose to save, print, or email their shopping cart for easy future reference.  Moreover, created a custom one-page check-out system, designed exclusively for Dale and Thomas’ free popcorn marketing campaign. 

All these custom features, combined with an engaging new design, result in an online storefront that maintains the dynamic, fast-forward, and innovate appeal of Dale and Thomas Popcorn.  The new site, built by, will help increase sales and establish stronger relationships with their loyal customer base.  Goodman noted, “Even though we gave some very unique requirements and had a very aggressive time frame for accomplishing the project, they took it in stride and we went live on time, and within budget.  Their attention to detail, positive attitude and ability to solve problems ‘on the fly’ made this project the easiest new site launch I’ve been a part of.”

“We were thrilled to work with Dale and Thomas Popcorn,” added Mike Svanascini, Chief Operating Officer of  “The new site showcases their delicious popcorn in an exciting new way and provides visitors with a superior online shopping experience.”