Launches Several New E-Commerce Websites is proud to announce that we have recently launched several new e-commerce sites. These sites were all built utilizing's proven idev® e-commerce platform. This platform allows our clients to achieve a storefront that is fully functional, user-friendly, and scalable. What's more, the idev® platform provides clients with the tools necessary to establish an online presence that will increase sales, drive repeat visits, and lead to high conversion rates.

Among the many new e-commerce sites recently launched by include: Littman Bros., Crafts Etc., Colonial Candle, WeatherTech, Zelda's Sweet Shoppe, Tarnius Music, School Specialty Publishing, IB Foods and The Madison Collection.

Littman Bros. -
Littman Bros. Lighting turned to for the redevelopment of their e-commerce Website. As one of the first online fan and lighting retailers, Littman Bros. required a Website that would illustrate their expertise and professionalism while also providing an environment for growth. With thousands of SKUs, Littman Bros. selected the idev® platform to serve as its structure. Several enhancements such as easy navigation, custom product pages, search by brand, sorting/filtering, cross-selling, and more, make this Website shine above the rest.

Crafts Etc. - recently launched the new e-commerce Website for Crafts Etc. The crafting Website was fully rebuilt in an effort to create a heightened sense of community among site users and increase customer loyalty. The community feel of the site was achieved by implementing bulletin boards, comment posting, and more. These Web 2.0 technologies are a few among several that contribute to a rich new online environment for crafters that is unlike any other found on the Web. Furthermore, using the idev® platform, now makes finding and ordering crafting products easier than ever.

Colonial Candle -
Colonial Candle, a leading manufacturer and marketer of fine quality candles for more than 97 years, required a Web presence that would showcase their inventory of nearly 1,000 candle products. Faced with the challenge of presenting aromatic products in the online environment, Colonial Candle chose's flexible idev® platform to meet the specific needs of their product line and target audience. Features added to achieve this goal include: a dynamic search tool, intuitive navigation, and a streamlined shopping process. Additionally, a fully customized Content Management System allows easy maintenance and continued growth.

WeatherTech -
WeatherTech first approached in 2002 to build a site that would better accommodate their thousands of products. The goal was to provide customers with an easy, efficient way of searching through the extensive line of automotive accessories. With a redesign that focused on advanced navigation and search functionality, online sales improved remarkably and now generates thousands of orders per year. Rolling with this success, the auto accessories company paired up with a second time for another major overhaul, which utilizes the advanced technologies of AJAX and DHTML to further enhance online merchandising.


Zelda's Sweet Shoppe - was proud to launch the redeveloped Website for Zelda's Sweet Shoppe located at This unique sweet store was looking to enhance their Website with an advanced yet easy-to-use e-commerce system. Following a full redevelopment, now features a robust platform that allows site visitors to easily locate chocolate, cookies, and other sweet treats that best fit their needs. With intuitive drop down menus, visitors can search by category, occasion, or price. When finalizing their purchase, visitors also have the convenience of a concise step-by-step check-out process, which allows purchases to be made using as few clicks as possible.

School Specialty Publishing -
School Specialty Publishing (SSP) is an education company that publishes and markets 4,500+ high-quality supplemental learning products for children up to grade 12. Before contacting, SSP was maintaining a site that was not living up to its potential. By switching to's idev® platform, now has a dynamic yet straightforward system that allows visitors to immediately narrow products based on whether they are a parent or teacher and what grade level they are interested in. This narrowing by audience type makes it much easier for customers to find the products they need.

Iavarone Bros. Foods -
IB Foods provides a wide selection of gourmet Italian foods. With this vast amount of products, the specialty grocer was looking to pair up with a Web developer that could provide a user-friendly and clear-cut e-commerce platform that would not only effectively present and promote their wide array of specialty foods, but also accommodate the shipping requirements of their perishable items. Using's idev® platform, was custom built to serve these requirements. Furthermore, site design was fully customized to be appealing to visitors and, more importantly, designed to enhance usability. A defined check-out process and focus on functionality makes stand out above and beyond its online competition.

The Madison Collection - recently launched the e-commerce Website for The Madison Collection. The Madison Collection, designers of fine cotton accessories, relied on's idev®platform as the structure for their Website. In order to create the best possible shopping experience for visitors, implemented this new platform along with an intuitive navigation system for locating products, the capability to view full product details and images, customer accounts, and more. Furthermore, features such as the easy-to-use search filters make the Website uncomplicated and appealing to visitors shopping for cotton towels, loungewear, and bath accessories.