Launches New Website For United States Naval Institute

Park Ridge, IL - May 1, 2007 —, a leading Website design, development, and hosting company based in Park Ridge, IL, is proud to announce the redesign and enhancement of the United States Naval Institute (USNI) Website located at, launched in time for the sponsored PBS series, Americans at War. The United States Naval Institute (USNI) is recognized as the professional organization of the nation's sea services with over 60,000 active members.

As a long-established organization, USNI was in need of a Website design that would leverage online technology to modernize the site's design yet accurately reflect USNI's history, mission, and efforts. The reinvented encompasses many features that work simultaneously to celebrate the organization's purpose and enhance the user experience. "The design and functionality of the site were improved to provide visitors with the best possible forum to responsibly raise their voices on issues related to U.S. national defense," said Mike Svanascini, Chief Operating Officer of "With a wider design, the site now takes full advantage of the canvas size of the screen, allowing USNI to make the most of the space on their content-rich site. Furthermore, a Flash-based slideshow on the homepage engages visitors with vivid photography, while simple side navigation bars organize the site's many pages of content."

In addition to design elements, the site now has several enhancements that contribute to an improved user experience. As a publisher of leading magazines and books that deal with national security, USNI relies on its site to share content with members and to promote and sell publications and merchandise to help underwrite the mission. The organization therefore chose's idev® e-commerce platform as the foundation for its online store. On the front end of the site, shoppers can now navigate products by category and subcategory, view full product details, write and read reviews, see related items, and more. The main page of the online store also automatically updates to showcase the top 10 best selling products by pulling data from the site's back-end order history.

On the back end of the site, the idev® platform was customized to integrate seamlessly with four databases, so that USNI can now manage all orders, membership data, conference registrations, and donations through its newly built Content Management System. What's more, the Content Management System utilizes XML import capabilities, allowing USNI staff to upload full magazine issues, images, and any content without changing existing document formats. This technology streamlines the entire process of moving materials to the Web, saving USNI time and money and allowing it to concentrate on growing the site. Areos Ledesma, senior project manager at added, "We built the Content Management System to effectively deploy new marketing campaigns and strategically influence user behavior. USNI now has a robust online publishing platform that emphasizes its membership values and synchronizes all marketing efforts."

"Since 1873, the U.S. Naval Institute has served as an independent forum for the recognition and interaction of U.S. Sailors, Marines, and Coast Guardsmen," said MAJGEN Thomas L Wilkerson USMC (Ret.), CEO of USNI, "and we are confident that our new Website will succeed in expanding our membership and impact. The new will ensure that our members' voices are heard on matters relating to national defense and national security, and we are excited about our ongoing partnership with to achieve these goals."

To explore the site, please visit

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About the United States Naval Institute

The United States Naval Institute, founded in 1873, is a non-profit, professional organization based in Annapolis, MD, and publishes the highly acclaimed magazines Proceedings and Naval History, along with many books devoted to its membership's profession. At its founding, USNI's goal was to create a forum where members were free to explore the tremendous technological achievements made before and during the Civil War in propulsion, armament, weaponry and submarine design -- and where they could propose the methods and tactics to employ these new technologies. Today, the role of the Naval Institute has expanded beyond publishing the monthly Proceedings. The Naval Institute Press, the book-publishing arm of the Institute, publishes some 80 naval and maritime-related book titles per year, including The Bluejacket's Manual and professional texts used by the Naval Academy. The Naval Institute is an active voice in defense issues facing the nation in the 21st century.