MacNeil Automotive Online Store Overhauled with Latest Web Technology

PARK RIDGE, IL — March 26, 2007 —, a leading Website design, development, and hosting company based in Park Ridge, IL and MacNeil Automotive are proud to announce the redesign and enhancement of the WeatherTech Automotive Accessories consumer site located at In 2002, MacNeil Automotive first turned to to build a site that would accommodate their thousands of products. Following success with's platform, MacNeil Automotive chose to partner with for a second time to undergo a redesign that would create a fresh shopping interface for their customers.

In an effort to maximize the customer experience, the new focuses on three key solutions — easy navigation and search capabilities, streamlined product pages to facilitate an easy shopping process, and more interactive customer accounts. The improved navigation tools begin immediately on the homepage with a "Start" button that enables site visitors to instantly filter through products according to the designated make, year, and model of their vehicle. On product pages, a split screen layout maximizes page real estate, eliminating the need to dig through text or scroll down the page. Similarly, a tabbed content area within the split screen layout makes extensive use of AJAX and other Web 2.0 technology, enabling users to quickly shift through product videos, instructions, details, and testimonials. In addition, the checkout process has been streamlined through a dropdown shopping cart. This functionality allows the customer to maintain awareness of where they are within the site without being taken to a new page and interrupting their navigation path.

For return site visits, registered customers can personalize their customer account by saving multiple vehicles to make future shopping even easier. A point-based customer rewards program was implemented to promote customer loyalty, allowing customers to accumulate "miles" with each purchase they make. Customers are also encouraged to submit testimonials through a program called "Real Life Experiences." This program allows users to upload pictures and share their personal stories using WeatherTech products. As an incentive, participants have the chance to win one of several $100 gift certificates.

Michael Svanascini, Chief Operating Officer at said, "With all these features in place, MacNeil Automotive shows incredible progress in integrating cutting-edge Web 2.0 technology within their online store, resulting in a straightforward, easy, and fun online shopping experience. In turn, these innovations heighten customer loyalty and encourage customers to visit again and again."

To explore the site, please visit

About, Inc., Inc., founded in 1978, is a leading Web design, development, and hosting company based in Park Ridge, Illinois. Currently, employs approximately 110 professionals in offices throughout the country including Chicago, Cleveland, Washington D.C., New York, and Los Angeles. Some of their 3,000 clients include Fannie May Candies, New York Giants, Donald J Pliner Shoes, NASCAR, Chiasso, Chicago Bears, Abbott Laboratories, and the U.S. Army. For additional information about, visit

About MacNeil Automotive

MacNeil Automotive manufactures and distributes every WeatherTech product and is the leader in all-weather protection for vehicles. As a major supplier to one of the world's most rapidly changing and diverse industries, they provide accessories for virtually any vehicle on the road today. WeatherTech products include: floor mats, liners, deflectors, cargo carriers, and more. Every product has been researched, designed and manufactured to offer the ultimate in styling, quality, longevity in service and value for money. For more information, visit