Redesigned Online Store is a Touchdown for Pro Football Hall of Fame

The Pro Football Hall of Fame's e-commerce museum store ( has tackled all expectations since the launch of its redesign nearly one year ago. During April of 2005,—leading Website design, development, and hosting company based in Park Ridge, IL—created a brand new, fully integrated, Hall of Fame e-commerce store. Not one year later, the Hall of Fame's online sales have more than doubled over 2004.

"The Hall of Fame knew sales from the online e-commerce museum store were not where they should be, so we naturally looked at due to their success with e-commerce and the incredible work they did on the Hall of Fame portion of the site. We never expected the increase in sales that we saw. once again proved themselves to us." — Judy Kuntz, Vice President Merchandising/Licensing for the Pro Football Hall of Fame.

Given's knowledge of e-commerce and professional sports sites, the company was a perfect fit to revamp the online store for the Pro Football Hall of Fame.

When visiting the site, football fans will find numerous tools to search for the products they want. Customers can shop by team, by product, and by player or select items featured in the quick scroll tools on the homepage. Even within the main Hall of Fame Website (, visitors are easily guided to the store. Fans can link directly from a player's page to the player's related merchandise, creating convenient and targeted selling opportunities.

Above and beyond the new navigation system, implemented several other features that have proved wildly successful. Some of these features include gift cards, a wish list, a shopping cart with the option to change attributes, fully integrated e-mail marketing, and order history. All of which enhance the performance of sales and marketing efforts.

Mike Svanascini, Chief Operating Officer of notes, "As a company dedicated to professional athletics, we are honored to have worked with the Pro Football Hall of Fame. The opportunity allowed us to learn even more about what works in online retail for the sports industry. We are extremely pleased with the Hall of Fame's sales since the launch of their new online museum store."