A/B testing is a method of comparing two versions of a website page or app against each other to figure out which one performs better. As opposed to going with whatever your "favorite" is, this method allows you to use statistical analysis to determine which page performs better for a given conversion goal. Download this issue for useful articles on the basics of A/B testing, questions to ask yourself to find out if you need it, a case study on how Dale Carnegie used A/B Testing to increase conversions, and much more.This issue also details specific examples of utilizing A/B testing to increase conversions, profits and the ever-important bottom line. Additional commentary in this issue includes a step by step process, ten things you can A/B test, and A/B testing for ecommerce.
A/B Testing Eaglevision
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