Many businesses are exceeding their goals and achieving greater success by leveraging the power of modern digital experience platforms (DXPs). From creating and managing multichannel content to delivering on their customers' wants at the opportune moment, DXPs are game-changing for digital experiences. DXP enterprise software is gaining popularity among enterprise-level companies for its ability to manage customer experience in one place and deliver a more personalized and engaging customer experience.
Gone are the days of solely focusing on content management as the only tool in a business toolbox. Xperience by Kentico, a hybrid headless digital experience platform (DXP), offers companies the tools to manage their entire customer experience from one platform. With ready-to-go capabilities and APIs that make integrations seamless, Xperience by Kentico, a leading solution, makes multichannel marketing easier.
As a Kentico Gold, Quality Expert, and Hosting Partner, Americaneagle.com offers DXP capabilities, from implementation to customized solutions using the Xperience platform. Our team of Kentico-certified marketers and developers helps businesses transform their digital presence and build a website that will evolve as the company grows.
Americaneagle.com is an expert Kentico development partner armed with the knowledge and expertise to handle all of your digital needs. Contact us today to learn more about the Kentico development services we offer. Additionally, if you're interested in an Xperience by Kentico platform and website demo, we'd be happy to help.
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What is a DXP Platform?
A digital experience platform (DXP) is an integrated software network to create, manage, and optimize digital experiences and channels from one central hub. The digital experience platform includes advanced engagement and personalization tools, helping marketers connect with audiences on their preferred channels.
A DXP is essential for a modern digital strategy because it allows businesses to create clear and consistent customer experiences across multiple channels. A digital experience platform also harnesses API to gather data from all digital touchpoints, allowing companies to gain deeper insights from their website activity and optimize their customer experience.
Why Choose Xperience by Kentico DXP?
Kentico offers superior features and functionality for web content management systems. Operating over 30,000 websites within 120 countries, Kentico is a top choice for many businesses because of its versatility, ease of use, and intuitive software.
Kentico’s latest content management system update is Xperience by Kentico, which has received a very high satisfaction score and is known as the best value enterprise-ready DXP. Xperience by Kentico’s marketing solutions will include unique features and benefits, like marketing automation, Salesforce integration, advanced integrations, indexing for search, reusable content, and more.
“Overall, as a digital customer experience platform, this hybrid-headless CMS offers channel management capabilities, is simple and straightforward to use especially for adding and managing content, and its .NET framework by Microsoft provides many benefits."
- Wes McChristian, Vice President of Kentico Solutions at Americaneagle.com
Xperience by Kentico Digital Experience Platform (DXP) Marketing Solutions
The Xperience hybrid headless digital experience stands out for its many marketing solutions. It helps businesses find and use marketing tools that meet their current needs while equipping them to expand their digital marketing capabilities and grow their online presence beyond a core website channel.
Consistency Across Digital Touchpoints
Connect with customers on the channel of their choice, offering them personalized experiences and content that will pique their interests using Kentico Xperience. No longer will businesses have to push regurgitated content experiences to the same channels. Instead, the DXP will support consistent messaging across touchpoints, delivering brand experiences that align with a company’s needs.
Empowering Marketers with Its Hybrid Headless Experience
Xperience will provide headless delivery of content through its robust content hub. Manage, create, edit, and deliver content and experiences from a single source and share them across all channels. Xperience increases self-suffice among teams as its platform gives a more familiar and flexible hybrid headless experience.
Xperience by Kentico FAQs
What makes Xperience by Kentico different from other DXPs are its sophisticated digital experience capabilities that will gradually become available to customers all within one fast, easy-to-use platform. It offers businesses a digital transformation system with out-of-the-box features for content management, digital marketing, email marketing, personalization, and more.
How Does Kentico Ensure GDPR Compliance and Data Protection?
Kentico ensures GDPR compliance and data protection through the Kentico Xperience Data Protection app, which is designed based on GDPR. The Kentico Xperience Data Protection app enables businesses to handle everything from managing consent to accessing or exporting the specific data collected. Most importantly, the app is built to secure and protect all consumer data and ensure businesses only communicate with people who have consented.
Is Kentico Scalable for Larger Enterprise Websites?
Kentico his suitable for large businesses and high-traffic sites, allowing for future growth and scalability. For more information on scaling Kentico for enterprise websites, check out our article, “Enterprise Kentico Hosting – Ensuring Scalability & Performance.”
What is a Hybrid Headless DXP?
A hybrid headless DXP is a content management system (CMS) that allows businesses to manage and deliver digital content without a graphical user interface (GUI). Therefore, it offers more flexibility in managing and distributing content.
What is the Difference Between a DXP and a CMS?
A CMS focuses on content management, while DXP offers greater engagement and personalization tools to develop a better customer experience.
Xperience by Kentico is being recognized as an innovator in the CMS market. Its popularly used systems are quickly being implemented by businesses that want to be ahead of the curve, especially in optimization, improved UI customization, batch function performance, and more.
Explore the many marketing solutions Xperience offers that can empower your business and enhance its digital presence.
Begin Your Digital Journey with a Kentico Development Partner
Join the many who have already selected Kentico to power their website. As a Kentico Gold Partner, Americaneagle.com works with you to implement solutions and digital strategies to support your unique business goals. Contact one of our specialists at Americaneagle.com to discuss how our team of Kentico-certified marketers and developers can start building your next-generation Kentico development and hosting solutions. Call us to speak with a Kentico solutions expert today at (877) 932-6691.
