Back in February 2020, Google acquired the platform Looker with the intention of offering data and analytics capabilities to enterprise companies. As a result of the acquisition, Google Data Studio, Google’s business intelligence tool that transforms raw data into actionable insights, was recently rebranded to Looker Studio to combine the strengths of both products and help customers redefine the way they work with data.
Were you able to follow along with the above information? If not, don’t fret! That’s exactly what this episode is all about. Our host, Taylor Karg, is joined by Simon Mandel, Director of Data and Analytics at Americaneagle.com, to discuss the details of the rebrand, breaking down the differences in capabilities as well as the limitations Looker Studio may present.
To read the transcript/captions of this episode, click "CC" within the YouTube video.
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- Simon Mandel: LinkedIn
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About: The Modern Marketing Messages discusses the latest and greatest in both online and offline marketing tactics, strategies, and trends. We take a deep dive in to anything and everything marketing, speaking to the best and brightest minds in technology and marketing. Episodes will cover different areas of focus, from advanced SEO to paid search, personalization to influencer marketing and everything in between.Follow now.