Modern Marketing Messages Podcast: The YMCA of Metropolitan Chicago's Marketing Playbook: Inside Their Redesign & Growth Strategy

For organizations looking to integrate intelligent technologies and provide users with an excellent on-site experience, an expert website design and development partner is vital for success. Just ask the YMCA of Metropolitan Chicago (the Y), a non-profit organization that recently launched a brand-new, interactive, and engaging website.

In this episode, our host, Taylor Karg, is joined by Brandon Davis, VP of Brand Engagement for YMCA of Metropolitan Chicago, and Wes McChristian, Kentico Practice Director at They discuss the Y’s decision to redesign its website, the goals they were looking to achieve, how they plan to use the new site for upcoming marketing initiatives, and much more.  

The YMCA of Metropolitan Chicago’s mission has always been to empower individuals with social guidance and personal development. For over 165 years, the Y has created environments where community members belong and where all people can be nurtured and supported.

Start listening on Apple Podcasts, Spotify, or wherever you get your podcasts. You can also watch the podcast taped in the Studios on YouTube.

To read the transcript/captions of this episode, click "CC" within the YouTube video.


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Brandon Davis discusses how YMCA is improving their website

About: The Modern Marketing Messages discusses the latest and greatest in both online and offline marketing tactics, strategies, and trends. We take a deep dive in to anything and everything marketing, speaking to the best and brightest minds in technology and marketing. Episodes will cover different areas of focus, from advanced SEO to paid search, personalization to influencer marketing and everything in between.

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Podcast producer at
Bryan Winger is a Podcast Producer with He began his career in broadcasting back in Minnesota, producing for several radio stations and syndicated shows throughout the Twin Cities. He has over 5 years of experience in the broadcasting industry, before joining the team at He enjoys playing golf and hockey, watching football on Sundays, and producing music for fun.

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