Lessons for Tomorrow Podcast: Building a Business Case for PIM Based on UX with Akeneo

Product Experience Management (PXM) is a new foundation for customer experience. It's the subtle science of delivering product information in context, adapted and tailored by channel and geographic location to match the buying experience at every touchpoint.

In this episode, our guest host, Wes McChristian, spoke with Akeneo's Global Partner Evangelist François Chaix to discuss how ecommerce businesses in the industry should model their product information for a positive customer experience.

Akeneo is a global leader in Product Experience Management (PXM) and Product Information Management (PIM) solutions. They provide support to merchants and brands to deliver a compelling customer experience across all sales channels, improve product data quality, and simplify product catalog management.

Start listening on Apple Podcasts, Spotify, or wherever you get your podcasts. You can also watch the episode taped in the Americaneagle.com Studios on YouTube.

 

 

 

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Customer Experience at Akeneo

 

This podcast is brought to you by Americaneagle.com Studios.

About: The Lessons for Tomorrow podcast is centered around conversations between industry experts sharing insights from the past, to apply in the present, to achieve success in the future. This podcast is the "motivational poster" in your ear; each episode is centered around conversations which motivate you to tackle new initiatives at your organization. We will be talking with some of the best and brightest minds in technology and marketing and will hear from the experts themselves about their latest experiences, their most recent challenges and the road ahead. Every episode has a different story, a different answer, a different approach.

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