CMS to DXP is More Than a Name Game

CMS is an acronym for Content Management System.

DXP is an acronym for Digital Experience Platform (or, Xperience).

CMSs started arriving on the scene of a fast-growing World Wide Web in the middle-to-late 1990s. They were developed to allow individuals to create, manage, and deliver website content within an intuitive, easy-to-use platform. They boasted that no coding knowledge or specialized developer skill was necessary. Many adopted a what you see is what you get (WYSIWYG) editing environment where the user is able to manipulate digital pages of text, graphics, pictures, and data in a spatial relationship that closely resembles the intended appearance of those pages within leading web browsers.

Over the past 25 years, popular CMS platforms consistently evolved and offered users much more. Early on, permissions administration became a basic workflow feature that allowed multiple roles of contributors to edit, approve, and publish content to a website. Digital asset management also became more agile within CMSs, providing the ability to store libraries of assets, tag those assets with supporting descriptive information, and utilize those assets throughout a digital presence. Themed templates and plugins rapidly multiplied within leading CMS platforms to enhance usability and offer added features, such as ecommerce functionality, search engine optimization, security, form tools, and much more.

  • The most common CMS utilized today is WordPress.
  • Over 40% of all websites on the internet are powered by WordPress.

So, are DXPs simply rebranded CMS? Or, did they evolve to a level of sophistication that made them something different, warranting a new, elevated name? We believe the answer to that can be, “both!” Without question, DXPs are now delivering a more agile, integration-savvy, artificially-intelligent brand experience across multiple digital channels. These channels go far beyond typical responsive considerations for mobile phones and tablets, extending reach to mobile apps, wearable tech, connected devices (IoT), and emerging digital experiences.

Today’s DXPs can be a monolithic, single-provider suite. However, enterprise DXP solutions are more commonly combined with an array of best-in-breed tech solutions. This approach is known as a composable DXP solution. Composable DXP enables an enterprise brand to handpick, customize, and maximize the very best option for each digital facet of their business. Components of a business’s tech stack, in addition to a DXP’s content management capability, are often enterprise resource planners (ERPs), product information managers (PIMs), digital asset managers (DAMs), customer relationship managers (CRMs), marketing automation platforms (MAPs), and ecommerce packages. Application program interfaces (APIs) tie the pieces of the tech stack together.

Modern DXPs are proving to be the solution of choice for forward-thinking brands. With new offerings, features, and updates improving the digital customer experience at an alarmingly fast pace, the DXP is empowering quick pivots and speed-to-market, keeping leading businesses at the forefront of their industries. Their tech stacks continue to be sustainable and in step with growing customer expectations.

Americaneagle.com has teams of professionals who have become recognized development leaders within each of the select DXPs listed below.

  • Aquia Drupal Cloud
  • Contentful
  • HubSpot
  • Kentico Xperience
  • Liferay
  • Magnolia
  • Optimizely
  • Progress Sitefinity
  • Sitecore

Some of the world’s most visible brands entrust Americaneagle.com as a consistent partner in optimizing their DXP and tech stack. We invest that same level of knowledge and experience into smart business solutions for relationships of every scale. Please contact us if you’d like to consider the best digital solutions to promote your business growth.

For more details relating to DXPs, check out some recent episodes of our Lessons For Tomorrow podcast titled Achieving Simplicity Through a Unified DXP with Kentico Xperience and the Evolution of DXPs with Liferay


About Author

Rex Paisley web development and design author
Rex Paisley is a Senior Marketing Specialist with Americaneagle.com. He is a career creative professional who has authored print and digital media across a wide range of industries. A competitive spirit, he enjoys unpacking the success factors behind the many wins with clients. He and his wife have two sport-loving teenage sons. Their family time is shared, mostly, at basketball gymnasiums and baseball fields.


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