Modern Marketing Messages Podcast: The Risks and Rewards of Your Analytics

This episode is part two of The Importance of Auditing Your Analytics episode. Last episode, we discussed the three main components of a data quality audit which include compliance, accuracy and conversion tracking.

In this episode we’re going to explore three actions you should take after your data quality audit is complete, as well as what the risks and rewards of those actions are. To do this, Taylor speaks with Simon Mandel, Digital Strategist at, and Charles Ro, Data and Analytics Strategist at Together, they go into what to do after a data quality audit process, everything about extraction, modelling and syndication of data, and so much more.

If you’re not sure where your website’s analytics stand, let help you. Our analytics team is offering a Data Quality Audit where they’ll take a deep dive into your website’s analytics including an analysis of compliance issues, an evaluation of data quality, and much more. To get started with next steps on the Data Quality Audit, click here.

Start listening on Apple Podcasts, Spotify, or wherever you get your podcasts. You can also watch the podcast taped in the Studios on YouTube.



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About: The Modern Marketing Messages discusses the latest and greatest in both online and offline marketing tactics, strategies, and trends. We take a deep dive in to anything and everything marketing, speaking to the best and brightest minds in technology and marketing. Episodes will cover different areas of focus, from advanced SEO to paid search, personalization to influencer marketing and everything in between.

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About Author

Taylor Karg
Taylor Karg is’s Marketing Content Writer. She graduated from the University of Missouri with a bachelor’s degree in Journalism. Over the years, she’s gained experience writing for B2B brands across a variety of industries. Taylor prides herself on her ability to tell a story – and having fun while doing it. When not interviewing or writing, Taylor can be found eating tacos and watching the latest Netflix, Hulu or HBO series.

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