To continue with the Sitecore OrderCloud conversation from the last episode, our host, Jon Price, spoke with longtime Sitecore Architect and multi-year MVP James Gregory to discuss everything about Sitecore CDP (Customer Data Platform) and Sitecore Personalize.
CDPs collect data on customer behavior with your product of service. CDPs can tell you each step that a customer has taken since engaging with your company from the channel they found you on to how they behave with it within your product. This aggregate of data within a CDP can then be used to personalize on any channel. The CDP stores a 360 view so marketers can personalize the next step in whatever channel they may be in. Tune in to learn more about Sitecore's CDP product!
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About: For years, ‘water cooler talk’ has been a natural way for people in the workplace to come together and connect on common interest topics in what would otherwise be a formal environment; it boosts moral, improves culture and gets the creative juices flowing! Some of the best workplace ideas and conversations happen through face-to-face conversations around the ‘water cooler,’ so just as the name implies, The Sitecore Water cooler Podcast is a casual conversation between colleagues and peers centered around all things Sitecore. This podcast is an outlet for various Sitecore experts within the Sitecore community to have a meaningful discussion around the latest with Sitecore products, every day topics, challenges and successes associated with this top-of-line digital experience platform. Each podcast episode will range in topic, but will be geared towards quick-hitting initiatives that affect how business is done today. Whether you’re a new Sitecore user, a Sitecore MVP, or just someone who wants to learn more about Sitecore technology and capabilities, then meet us at the watercooler!