Modern Marketing Messages Podcast: How to Develop a Measurement Strategy: Data, Observation, & Insights

In this episode, we’re presenting to you a session that was presented live during this year’s Customer Forum. The Forum is a special event exclusively for existing clients looking to learn about the latest web trends, digital marketing, and tips and tricks to improve their overall digital presence.

Are your digital efforts accomplishing everything you intend for your business and brand? If you are not sure, it is probably time for a measurement strategy. In this episode we will learn about how to develop a measurement strategy by's Analytics Expert, Simon Mandel.

Read more about the tips discussed in the session right here.

Start listening on Apple Podcasts, Spotify, or wherever you get your podcasts. You can also watch the podcast taped in the Studios on YouTube. 



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Simon Mandel quote on measurement strategy


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About: The Modern Marketing Messages discusses the latest and greatest in both online and offline marketing tactics, strategies, and trends. We take a deep dive in to anything and everything marketing, speaking to the best and brightest minds in technology and marketing. Episodes will cover different areas of focus, from advanced SEO to paid search, personalization to influencer marketing and everything in between.

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About Author

Taylor Karg
Taylor Karg is’s Marketing Content Writer. She graduated from the University of Missouri with a bachelor’s degree in Journalism. Over the years, she’s gained experience writing for B2B brands across a variety of industries. Taylor prides herself on her ability to tell a story – and having fun while doing it. When not interviewing or writing, Taylor can be found eating tacos and watching the latest Netflix, Hulu or HBO series.

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