By Scott Rogers, VP of Global Channels and Alliances at Akeneo
The eCommerce boom is staggering. According to the latest Digital Commerce 360 analysis, consumers spent over $861 billion online with U.S. retailers in 2020, up 44% from $598 billion in 2019. With the continuing COVID-19 crisis driving customers online for products and services, the actions that digital sellers take in coming weeks and months will determine whether the eCommerce surge is a momentary blip — or a radical and lasting reformulation of the way that consumers interact with brands.
To help digital sellers unlock that opportunity, Akeneo is taking its annual Product Information Management (PIM) summit online. The virtual event — appropriately dubbed Unlock 2021 — launches on April 6, and through the rest of the month will bring together partners, experts, and brands who have demonstrated best-in-class practices in using PIM to unlock growth and delight customers during the COVID pandemic.
One key takeaway from the past year: as consumers have pivoted to purchasing online, having accurate product information across all digital touchpoints has grown ever more critical for brands. Crisp and reliable product data helps to reduce return rates, increase conversions, and build lasting loyalty in both new and returning customers. Product Information Management (PIM) platforms have thus emerged as a top solution for merchants to capitalize on this opportunity as these shopping behaviors become mainstream in 2021 and beyond.
There’s no better place to learn about these new trends than at Unlock 2021. Recognized by leading analysts including IDC and Ventana as a PIM leader, Akeneo was one of the first in the PIM market to champion the idea of Product Experience Management (PXM). We believe that PIM not only helps business users automate the creation, enrichment, translation, and publication of product information all in one system, it’s also the lifeblood to delivering outstanding customer experiences by making sure relevant and contextualized product content is delivered to the right place, wherever customers are present.
Flying high with Americaneagle.com
As one of our long-time valued partners, Americaneagle.com has created digital excellence for global brands and organizations for more than 25 years. Akeneo and Americaneagle.com share a common mission in driving experience-driven, seamless customer experiences in today’s omnichannel market. Led by Wesley McChristian, Americaneagle.com has built a thriving, dedicated PIM practice to create unified digital experiences for global businesses.
From PIM recommendations to implementation and integration, Wesley and his team approach each PIM project individually, with complete customization based on the way data flows between your website and your various business systems, and with a focus on maintaining data integrity, improving workflow efficiency, and ultimately driving excellent product experiences. Check out the recent co-webinar hosted by Akeneo and Americaneagle.com for tips on how best to improve your customer experience through PIM.
From April 6 to April 30, leaders like Wesley and brands like Americaneagle.com will be in attendance at Unlock 2021 to share their winning strategies and learnings from the past year. The digital summit will introduce marketing leaders, product and catalog managers, IT experts, and commerce decision makers to the latest and greatest PIM and PXM trends and industry best practices. Companies like Staples Canada, JD Group, and Zadig & Voltaire will also share insights on expanding into new channels, breaking into new markets, and pivoting through the pandemic with transformative PIM and PXM strategies.
Looking to the future
Unlock 2021 attendees will also get an exclusive sneak peek at new Akeneo product releases, including guided tours of new features, connectors, add-ons, and platform enhancements, as well as an advanced look at new product offerings. Akeneo’s product managers will lead sessions designed to empower both PXM veterans and new users, and will give actionable advice on how to use Akeneo PIM to drive growth and unlock productivity.
At Akeneo, we know it’s been a turbulent year, so we’re making Unlock 2021 a free event that’s open to everyone. We’re looking forward to bringing together industry veterans and newcomers to explore new ideas, share best practices, and learn from one another’s PIM and PXM success stories. No matter where you are in your PIM journey, Unlock 2021 will be an unforgettable opportunity to energize your PXM team and get a first-hand look at Akeneo’s game-changing new features.
Unlock 2021 will be available on-demand from 9:00am ET / 3:00pm CET on April 6 until 6:00pm ET / 11:59pm CET on April 30. Register now — and get ready to unlock growth in the year to come!