Before/After: HGTV-Worthy Website Transformations

“Are you ready to see your fixer upper?” 

This is the famous line from the HGTV hit-show 'Fixer Upper.' If you’re unfamiliar with this show, it’s a wildly popular series featuring renovation, design, and real estate pros Chip and Joanna Gaines. 'Fixer Upper' chronicles the journey of a person or family purchasing a home that needs major renovations. The viewer watches intently throughout the process to see what it takes to transform the property from unappealing to charming. The show has become a phenomenon over the last several years and undoubtedly inspired millions of viewers to renovate their own homes.

As a marketer working for a large digital agency, I often think about the parallels between shows like this and the world of the Web. We, at, are approached by companies who are in need of and ready for a digital transformation of their own. After plenty of hard work developing and designing the websites, it never fails to excite us when it comes to seeing the finished product with that new launch. Sometimes, the focus of our work is on the functionality or the design changes may be minimal, other times, the visual differences are bold and dramatic. These big displays stir up the same excitement that we get when watching the final reveals on shows like 'Fixer Upper'.

To exemplify some of these site launch transformations, here are a couple of my favorite before & after websites, launched by in the last few years:
BeforeAfter WeatherTech

BeforeAfter CYG

As we continue into 2021, we hope you are motivated and excited to take on your own “Fixer Upper,” if you have one, of course! Our team would love to help transform your design, improve your site’s functionality, or strategize with you on ways you can get more out of your digital business. Reach out to us today and let’s build some blueprints! can take your digital transformation to the next level with the latest tools and services on the market. We have helped clients across the industry spectrum move into the digital age and stay relevant during tough times. Learn more about what we have to offer and contact us today to rejuvenate your business with reliable solutions that spur growth.

About Author

Alice Skiba
Alice Skiba is the Tradeshow Manager and a Marketing Communications Specialist at She has 10+ years of experience implementing, managing, and executing marketing strategies in the fast-paced technology industry. Outside of work, Alice enjoys all things pop culture, following the latest tech trends, traveling, and spending time with her husband and 2 young daughters.

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