INBOUND 2020: Our Take

In an effort to continuously add value and offerings for our clients, we're pleased to announce that we are a HubSpot Certified Solutions Partner. As such, we were thrilled to participate for the first time in the annual HubSpot conference, INBOUND 2020 this week. The 2 days were chock full of announcements and exciting developments for the HubSpot customer and partner ecosystem.

The first thing we'll say is that INBOUND had no shortage of star power helping to spice up the event with John Legend, Jessie Williams, Chrissy Teigen, Whitney Cummings among those lending something to the event. We get how tough running virtual events are these days, so finding new reasons to attend is a welcomed addition.

On to the product information, and there was a ton. At a high level, you can see the product updates and changes below:

  1. The All-New Sales Hub Enterprise - [Available Now]
  2. Marketing Contacts: Scalable Pricing for Marketing Hub - [Available Now]
  3. New Tools for Account-Based Marketing - [Available Now]
  4. New Features for CRM-Powered Marketing - [Available Now]
  5. New Content Management Software - [Available Now]
  6. A More Robust Report Builder - [In Beta]
  7. All-New Service Hub Features - [In Beta]
  8. Enhancements to HubSpot's Solutions Directory - [Available Now]

Quite a bit as you can see! Here are a few of our favorites:

Sales Hub Enterprise
With the introduction of custom objects, the HubSpot Sales Hub is now a much more enticing option at the mid-market up to enterprise level. This was a feature present in competitor CRM offerings, but identifying the information and data you use and structuring your CRM to match that is a huge win for companies looking at the solution.

Scalable Pricing for Marketing Hub
Marketing Hub used to be priced by the number of contacts you have in the database. However, moving forward, you'll only be charged for the contacts you are actively marketing to, rather than those you're just holding. You're now able to have up to 1 million non-marketing contacts and can adjust your marketing contacts needs month to month!

Themes for CMS Hub
Our core is web design and development, so we're excited to see more features included on HubSpot's newest product. With a larger library of themes to choose from, and more customizable modules for developers like us to manipulate, the sky is the limit for websites built on HubSpot.

In all, we are lucky to have become a partner with these announcements. We're excited about helping customers maximize the most of their HubSpot investments, so don't hesitate to drop us a line. We want to work with you!

About Author

Steven LaGow is on the Partnerships team as the Regional Partner Marketing Manager based out of Washington DC, specifically focused on the association and nonprofit markets. Having worked with these organizations for the last 5 years, he is committed to helping Associations and Nonprofits focus on their missions and providing their members and constituents the best possible web experience. In his free time, he loves attending Washington Nationals games, watching Manchester United, and all kinds of live music.

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