The Risks and Rewards of a Website Platform Migration

What is Website Platform Migration?

Your website is built on a platform, most likely with a CMS (content management system) that is used to manage your website.  Popular platforms include WordPress, Sitecore, Sitefinity, BigCommerce, Salesforce, and more.

A website platform migration describes the process of moving from one platform to another. Perhaps you’re moving from WordPress to Sitecore or upgrading from a very old Sitecore platform, to a very new version of Sitecore. Either way, this process is called website platform migration.

Why Move Platforms?

There are many reasons to move platforms, depending on how well suited your current platform is to your industry or business needs. If you’re not on a platform that is able to meet your needs, this is a good reason to move. Different platforms are designed for different use cases and have varying benefits. Some are better for B2B businesses, while others are better for B2C. Some are better for informational sites, while others are better for ecommerce. A web development team experienced in building sites on multiple platforms can help you choose the best platform for your website and your unique needs.

Many website owners also move from an older platform to a newer platform that can offer a better CMS and an improved user experience.

Risks of Website Platform Migration

Time and cost are some of the biggest risks to consider when migrating to a new platform, including time for training staff on how to use the new platform. Other considerations include the risk surrounding data transfer, and integrations with other platforms that you already use or want to start using with your new website.

SEO should also be a priority when you move platforms. Without paying attention to SEO, you could find yourself in a position where your internal links no longer work, customers who bookmarked your pages can no longer find you, and you see your current rankings decline, resulting in a reduction in organic traffic. Choose a web development team you trust to help you maintain your SEO as you migrate from one platform to another.

There’s also a chance that it will take your customers some time to get used to your new website. To ensure it’s a success in the long run, there are certain things you can do to minimize risk, including load testing and usability testing. User feedback surveys can also offer valuable customer insight.

There is always an element of risk associated with website platform migration, but with careful research enabling you to choose the right platform for your business and a trusted web development team by your side, the rewards can certainly outweigh the risk.

Rewards of Website Platform Migration

It’s important to not underestimate how valuable your online presence is, and moving to a new platform is often part of a digital transformation that can help your business succeed online.  

From a customer and user experience point of view, a successful website platform migration can open up new opportunities for you to offer improved online customer service, whether this means personalization, improved navigation, mobile responsiveness, improved usability, integrations with new plugins, online chat or the ability to offer countless other new customer benefits.

A successful website platform migration will not only mean you have the potential to offer an improved user experience to your customers, but can also lead to countless business benefits. Improved customer experience is likely to lead to improved conversion rates and return on investment. A new platform could also help you streamline business processes and improve operating efficiency.

When managed properly, migrating to a new platform can also be great for SEO, particularly as Google plans to factor in user experience as a ranking signal in the near future.

There are countless rewards associated with website platform migration, and migrating your website could be the first step in a digital transformation that helps you keep up with or stay ahead of your competitors. 

If you’re ready to get started with a website platform migration, is here to help. With experience working across B2B and B2C industries and building cutting edge sites on a wide range of platforms, we can help you choose the right platform for your business and lead you through a successful migration. Contact today to learn more. 

About Author

Rachel Bennett
Rachel joined the team four years ago and is based at our London office. Rachel is a Digital Marketer and Content Writer. She works with clients to improve SEO and UX, run email and social campaigns and more. She also writes content for a wide range of clients, including blog posts, landing pages and whitepapers. Rachel has experience working within the web industry on various content management systems. Rachel studied for her BA in English Studies at The University of Nottingham, England. She enjoys drawing and travel.

Featured Posts