Mobility-as-a-Service: How Technology is Changing Transportation

Mobility-as-a-Service (MaaS) is a revolutionary new concept changing the way we travel. But what does Mobility-as-a-Service truly mean?

What is Mobility-as-a-Service?

The concept behind Mobility-as-a-Service comes from the fact that users can make use of transportation as a service, via a digital platform. Through a digital platform, users can find the best way to complete their journey, whether this is by ferry, ride-share, train, or any mode of transportation. With Mobility-as-a-Service in place, these transportation services will be interconnected through the digital platform, so that users can choose the most efficient way to complete their journey, whatever this may be, and plan and pay for the journey via the platform.

The shift towards Mobility-as-a-Service is likely to encourage movement away from car ownership and towards the use of a variety of public and private transportation services.

paying-tram-fare-with-smartphone

 

Why is Mobility-as-a-Service a Popular Concept?

In recent years, there has been a shift towards a sharing economy, enabled through the development of technology and the growth of online communities.  There are countless new ways for people to earn a living through sharing what they have, from Airbnb to Uber. In terms of transportation, in particular, ride-sharing, bike-sharing, scooter-sharing programs, and more have become increasingly popular. For many, there is now a reduced need for vehicle ownership, as sharing is a possibility where it once was not.

With many millennials struggling with student debt, and an evolving mindset where “experiences” have become more of a consumer driver than product ownership, the solution to pay per journey rather than invest in an owned vehicle is a popular one. Mobility-as-a-Service is a particularly appealing concept for city dwellers where the high price of parking is an additional factor in its favor, as is the easy access to shared modes of transport.

Mobility-as-a-Service is a revolutionary way for users to access transportation services. It has the potential to make travel more efficient, more cost-effective, and help reduce unnecessary traffic and the related impact on the environment, by helping to boost the popularity of rideshares and public transportation by making them more convenient.

 

How Will Mobility-as-a-Service Affect Transport Service Providers?

Mobility-as-a-Service is still emerging, and we expect to see it grow in the coming years. If you are a transport service provider, it is likely that in the future you will partner with MaaS operators to mutually succeed. By making use of Mobility-as-a-Service, you can get and stay involved in your customers’ journeys, and help new customers find you.

 

Where to Start with Improving Transportation Technology

Many transportation and transit companies are looking to improve their own ticketing and payment systems, for the benefit of smartphone users. Here are just a few of the steps you can take to keep up with or stay ahead of the competition.

- Offering a mobile ticketing solution is a great step in the right direction.

- A mobile app can help users plan their journey, while already on the go.

- Integrated payment solutions make payment easy.

- Offering various methods of ticket validation can improve efficiency. Consider visual, handheld, and fixed validation.

- Offer a seamless service by integrating with external third party ticketing systems.


Learn more with myCloudFare

myCloudFare, a division of Americaneagle.com, provides cutting edge solutions to mobile ticketing, onboard validation, and more, all supported by an account-based central system. Get started with improving your transportation technology and request a demo with myCloudFare today.

 


About Author

RachelBennett
Rachel joined the Americaneagle.com team four years ago and is based at our London office. Rachel is a Digital Marketer and Content Writer. She works with clients to improve SEO and UX, run email and social campaigns and more. She also writes content for a wide range of clients, including blog posts, landing pages and whitepapers. Rachel has experience working within the web industry on various content management systems. Rachel studied for her BA in English Studies at The University of Nottingham, England. She enjoys drawing and travel.


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