COVID-19: How to Shift your Business Strategy to Align with the "New Normal"

COVID-19 is affecting businesses in countless industries everywhere. These are challenging times, and we’re here to help you find new and innovative solutions to embrace the ‘new normal’ as much as possible.

Move to Ecommerce

For many businesses, moving focus from brick and mortar stores to ecommerce was already inevitable with changing customer demands, but the COVID-19 pandemic has made this shift a priority.

- If you do not have an ecommerce presence yet, now’s the time. If budget allows, invest in an ecommerce website. Don’t forget to budget for SEO so that customers can find your new online store.

- If you already have an online store, ensure your mobile experience is up to par.

- If you can’t invest in an ecommerce website, there are plenty of other ways you can sell online. Start selling on online marketplaces, including Amazon, Etsy, and eBay.

One of the major advantages of shifting your strategy to focus on ecommerce is that the time, effort and budget you allow for this won’t be wasted. It’s a change that not only meets the demands of today’s new normal, but is one that looks to a future where ecommerce continues to grow.

Maintain Growth Online

Perhaps you already have a successful online presence and just need a few tips to help maintain growth while overall consumer spending is down.

- Now is the time to give your SEO a boost. One of the easiest places to start is to check if all your pages have unique meta data. If you’re savvy with your CMS, check each page has unique meta data and draft new meta data for pages that don’t.

- If you have more time on your hands than usual, start a blog to increase traffic to your website. Regularly posting relevant, shareable content and sharing blog posts on social media can help boost traffic to your site. Conduct keyword research to ensure you’re targeting the keywords users are searching for.

- As above – share on social media! If you don’t yet have a Facebook page, make one. Connect with people in your target demographic that are at home, bored and could be browsing your Facebook page.

- Keep communication flowing – send out email campaigns and let your customers know how they can continue to shop with your business if stores are closed or hours have changed.

- Google Shopping is now allowing all businesses that sell online to list their products for free. Make the most of Google Shopping to reach new customers.

Connect and Provide Services in Innovative Ways

COVID-19 is seriously impacting service providers that don’t have the option to turn to ecommerce to continue selling. However, you can use technology to continue to support and engage with your clients.

- Continue to provide your service via video call – if you’re a music teacher, personal trainer, or therapist you may be able to coach your clients without meeting face to face.

- Create public video content that relates to your area of expertise. It may be possible to create insightful videos to keep in touch with customers, provide value and reach new potential clients.

- Create an online event. If you had a business celebration or product launch planned – go ahead! During this unusual time, customers are looking for at-home entertainment and social interaction.

- Offer discounts. Not so innovative, but discounts are always popular, especially as many fear for their jobs and livelihoods.

- Promote your gift cards. As birthdays during lockdown continue to pass us by, market your gift cards as the perfect way to help those with birthdays now look forward to celebrating in the future. This idea is perfect for restaurants, travel companies and businesses offering experiences.

Don’t forget to share or promote all the above via email and social media.

How to Meet New Demand Due to COVID-19

Perhaps you run a business in one of the few industries seeing increased demand right now. If you have an online grocery stores, online learning institution, online pharmacy or any online business seeing an increase in traffic, you need to ensure your website meets demand and keeps customers happy.

- One issue that many businesses currently face is the inability to keep their website running quickly and smoothly due to an unprecedented increase in traffic and sales.

- If your website is slow or can’t handle the additional traffic, look into improved hosting and management services.

- Consider a usability audit to determine how to improve your website to make the experience as seamless as possible for users.

- Ensure your mobile site meets and exceeds user expectations – despite being at home, mobile still remains the go-to device for many. is here to support your business with team members currently working safely from home across the US and the UK. We can help you design and develop a new website, improve hosting services, improve usability, work on SEO, PPC, social media and more. Contact us today to help your business succeed during COVID-19. 

About Author

Rachel Bennett
Rachel joined the team four years ago and is based at our London office. Rachel is a Digital Marketer and Content Writer. She works with clients to improve SEO and UX, run email and social campaigns and more. She also writes content for a wide range of clients, including blog posts, landing pages and whitepapers. Rachel has experience working within the web industry on various content management systems. Rachel studied for her BA in English Studies at The University of Nottingham, England. She enjoys drawing and travel.

Featured Posts