Mapping the Journey to Long-Term Member Engagement

Hey NYC Associations! Have plans for lunch on April 11th? If not, now you do!

Please join and Higher Logic for a luncheon in Midtown at Benjamin Steakhouse Prime! At this lunch and learn, we’ll discuss how to create outstanding experiences using technology for members to interact, share ideas, answer questions, renew, and stay connected. Leading organizations such as RAPS, IMA, and NJBIA have used our services to provide a great user experience. Your members have high expectations. It’s no longer acceptable to simply have a web "presence". A distinctive, original, and personal user experience is a requirement in today’s digital world.

Our experts will take you through the lens of an organization utilizing the power of integrated technology systems to help grow, retain, and strengthen their connection to members.

We will discuss:

  • Email marketing and automation

  • Harnessing email data to drive members and potential members to participate in your community

  • Tracking, analyzing, and maximizing user information to deliver relevant, timely, personal content 

Join us for a delicious lunch - and learn how your organization can grow and succeed with and Higher Logic!


Thursday, April 11th, 11AM – 1PM


Benjamin Steakhouse Prime

23 East 40th St, New York, NY 10016


Mapping the Journey to Long-Term Member Engagement


About Author

Steven LaGow is on the Partnerships team as the Regional Partner Marketing Manager based out of Washington DC, specifically focused on the association and nonprofit markets. Having worked with these organizations for the last 5 years, he is committed to helping Associations and Nonprofits focus on their missions and providing their members and constituents the best possible web experience. In his free time, he loves attending Washington Nationals games, watching Manchester United, and all kinds of live music.

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