Eaglevision: Looking Ahead to Our Digital Marketing Edition

Our next issue of eaglevision is coming together and will be published soon. Read on to find out more about what to expect for eaglevision 2017.

What is Eaglevision?

Eaglevision is our annual magazine, written by Americaneagle.com experts across a wide range of disciplines. The magazine is a great way for us to share knowledge with our clients and encourage readers to explore new ideas and technologies. Most importantly, eaglevision is educational material that we’re proud to share with you!

A Digital Marketing Edition

This year, eaglevision will focus on the topic of Digital Marketing, an ever-increasing and popular part of what we do here at Americaneagle.com. Digital marketing is hugely important in today’s busy, technological world. No matter what industry you work in or how large your company, digital marketing can help you attract and engage with potential users or customers.

Here’s a few facts to get you hooked on digital marketing and demonstrate its importance in 2017:

  • According to eMarketer, this year, digital marketing spend will overtake TV ad spend.TV ad spend will total $72.01 billion, while digital ad spend will climb to $77.37 billion.
  • According to Accenture’s “Accenture Seamless Retail Study”, 49% of consumers believe the best thing retailers can do to improve the shopping experience is to better integrate in-store, online and mobile shopping channels.
  • According to Visual Capitalist, Google and Facebook control 57.6% of the digital ad market, and their slices of the pie are only growing.

If you’re not familiar with or making use of digital marketing, out next eaglevision magazine will be the perfect resource to get you started. We will begin by outlining what digital marketing is so that you can put the content in perspective.  The magazine will also be in-depth enough to be of interest to those with digital marketing efforts in place. In fact, there’s something for everyone in our next eaglevision issue.

Digital marketing is a broad term that includes many different online marketing efforts.  Some of the many topics the magazine will touch on include the following:

  • SEO
  • Paid Search
  • Email Marketing
  • Marketing Automation
  • Social Media
  • A/B Testing
  • Content Marketing
  • Personalization

If any of the above topics interest you or if you’re looking for some advice and guidance as to how to better make use of the above, look out for our upcoming eaglevision magazine, take a look at our Digital Strategy and Consulting page, or get in touch with one of our friendly team members today.

About Author

Rachel Bennett
Rachel joined the Americaneagle.com team four years ago and is based at our London office. Rachel is a Digital Marketer and Content Writer. She works with clients to improve SEO and UX, run email and social campaigns and more. She also writes content for a wide range of clients, including blog posts, landing pages and whitepapers. Rachel has experience working within the web industry on various content management systems. Rachel studied for her BA in English Studies at The University of Nottingham, England. She enjoys drawing and travel.

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