Integrating Video Content into Your Marketing Strategy

When reading through pages and pages of written content, a video may be just what you need to stop a viewer’s fingers from scrolling right past your businesses’ information.  With YouTube now the second-largest search engine next to Google, it is no secret that video content has become vital to today’s digital world.  Now, more than ever, people are looking for fast ways to receive information. What better way to get material across to the viewer than giving them everything they need to know in a quick video?

The use of video, in content marketing, is a trend that has skyrocketed in 2017 and will only continue to cultivate the digital marketing sector in upcoming years. A survey completed by Wyzowl on 2017 video marketing showed that 63% of businesses are using video as a marketing tool.  

Here is why you should integrate video content into your marketing strategy:

  1. Explain Your Product or Service in a Brief, Entertaining Way
    Wyzowl reported that 91% of consumers have watched an explainer video to learn about a product or service.  Consumers don’t always have the time to read through review after review of products before they make a purchase or choose a new service.  A video can be an enjoyable way to share your product or service with a potential customer and explain why it is worth their investment.
  2. Improve your SEO
    A video can help your site earn the top ranked spots on search engines.  Moovly reports that you are 53X more likely to show up on page one of google if you have video embedded on your website.  A video can increase the time that a viewer spends on your site, this in turn lets the search engine know that your site has worthy content. It is important to use strong key words and phrases in your video titles that are going to generate better search results.  Since text content is crucial to SEO, another tip is to create a transcript of your video to allow those search engines to extract the content from your video.  This will help improve your rankings on search engines.    
  3. Post to Multiple Media Platforms
    Multichannel marketing makes it easy for you to share your video through many diverse platforms that your business is already utilizing.  Not only can you post your video directly on your website, or attach it in your email marketing campaigns, you can share it on your Facebook, Twitter, Instagram and LinkedIn pages as well. By slightly changing the key words and phrases in your titles and descriptions, this can generate more search results from a wider range of consumers.
  4. Personal Engagement
    There is a personal element that comes across in a video that can’t always be conveyed in written text.  The way a person speaks, or uses gestures and facial expressions, can create a better emotional connection between the business and the consumer. Using your own employees can be the initial connection that a consumer makes with your brand.
  5. Instant Feedback
    Videos allow you to receive direct results on how successful its marketing content was. You are able to see how many views, comments, and shares your video received as well as analyze the videos drop-off rate, as well as Click-thru rate (CTR).  This information can help your team understand what went well and what can be improved to generate superior results on the next one.
Video is a great way to diversify your marketing content and give viewers something to engage with -  Next time you have a new product or service to offer, try marketing it to your consumers through an online video, you can check out some of our own videos here!

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