How to Win During the Big Game

The Big Game is a huge event across the whole of the United States, not only for sports fans but for retailers advertising during the game, running the most talked-about commercials of the year. From funny to quirky and moving commercials, we saw it all.

This year we once again had the honor of hosting for big name clients at this important time, and successfully kept our clients sites live and running fast to allow them to get the traffic they deserved.


On Sunday, our long-standing client WeatherTech ran a commercial during the Big Game for the fourth consecutive year and reached around 300x its normal traffic. The site saw an even higher peak than when we hosted The White House Website during President Obama’s inauguration in January 2009.

Dynatrace, an Internet leader for monitoring websites and measuring performance, put out its annual blog on Big Game advertiser sites again this year, ‘Dynatrace Performance Bowl 2017 Digital Experience, Live Blog Coverage’. Out of the 70 advertisers, according to Dynatrace, finished 6th for both desktop and mobile. This is the fourth consecutive year that WeatherTech has been in the top 6 on this blog. This is an incredible achievement, particularly because most of the 70 advertisers are huge international brands like Coke, Pepsi, Budweiser, etc. It is also an exceptional achievement because is an ecommerce site and far more involvement goes into keeping an ecommerce site running at top speed than a content or news site.

Above table from Dynatrace

Pro Football Hall of Fame

Our client Pro Football Hall of Fame also announced the Hall of Fame class for 2017 on Saturday night during the annual NFL awards show. The site hit a peak traffic level that was about 70x its normal traffic and the site ran fast throughout that night and weekend. This is always the second biggest night of the year for the site other than the induction ceremonies every August, so it was essential that weekend was a success for the Pro Football Hall of Fame team. 

Thank you, team!

The server and hosting team do an amazing job of managing complex, high-traffic and high-revenue sites throughout the year. It’s not an easy task to keep sites like these running as fast and smoothly as we do while so many changes are constantly taking place, but our team has a reputation for excellence that we continue to prove year on year.

For more information on our exceptional hosting services, don’t hesitate to get in touch with our team today! 

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About Author

Rachel Bennett
Rachel joined the team four years ago and is based at our London office. Rachel is a Digital Marketer and Content Writer. She works with clients to improve SEO and UX, run email and social campaigns and more. She also writes content for a wide range of clients, including blog posts, landing pages and whitepapers. Rachel has experience working within the web industry on various content management systems. Rachel studied for her BA in English Studies at The University of Nottingham, England. She enjoys drawing and travel.

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