Recap: Forum 2016

On Thursday 29th September, held its annual Forum event, where clients were welcomed to our Des Plaines headquarters to hear numerous presentations on topics ranging from SEO, to design to AB Testing.

Thank you!

We had a wonderful day catching up with clients, listening to presentations, and learning from and educating one another. We would like to send out a huge thank you to everyone who attended, everyone who presented and everyone that helped out with the event.

Key Note Speaker Garrison Cummings – Green Bay Packers

One of the highlights of the day was an introductory session by keynote speaker Garrison Cummings, Direct of Marketing/Campaign Coordinator for the Green Bay Packers, our customer. Garrison gave the audience a history of the team and shared his experience working with in creating the new Packers Everywhere site, where fans can find a bar playing a Packers Game from wherever they are in the world, enter contests and win tickets, and submit and view fan photo galleries. Sessions

There were a total of twelve sessions running throughout the day, and the opportunity for one-on-one discussions, networking and the chance to enjoy a delicious lunch together. The remainder of the sessions were led by staff, experts in their fields, providing information on innovative ideas for sites across a multitude of industries. Topics included the following:

Building and Improving your Website Foundation

Is Your Site Accessible?

Design Done Right. How a Great Design Can Impact Your Business

A/B Testing and the Psychology of Persuasion

How to Make the Most Out Of Google Analytics

Lunch & Learn: Your Site is Live! Now What? The Building Blocks of Digital Marketing

What Does SEO (Search Engine Optimization) Look Like in 2016 and Beyond

Expand your Social Media Beyond a Brand Voice and Achieve Your Conversion Goals

Strategy of Effective Email Marketing

Apps and How they Complement Your Digital Footprint

Current Ecommerce Trends and Picking the Right Ecommerce Platform

See something you like?

If you are interested in finding out more about one of the topics above – don’t hesitate to get in touch! Also watch out for blog posts going into detail about several of the presentations listed above, so you can find out more about each topic and to help you determine what the next steps for your site might be.

Thank you again to everyone we saw at the event on Thursday – we look forward to meeting even more of you and sharing more knowledge next year! 

About Author

Rachel Bennett
Rachel joined the team four years ago and is based at our London office. Rachel is a Digital Marketer and Content Writer. She works with clients to improve SEO and UX, run email and social campaigns and more. She also writes content for a wide range of clients, including blog posts, landing pages and whitepapers. Rachel has experience working within the web industry on various content management systems. Rachel studied for her BA in English Studies at The University of Nottingham, England. She enjoys drawing and travel.

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