We had a wonderful day catching up with clients, listening to presentations, and learning from and educating one another. We would like to send out a huge thank you to everyone who attended, everyone who presented and everyone that helped out with the event.
Key Note Speaker Garrison Cummings – Green Bay Packers
One of the highlights of the day was an introductory session by keynote speaker Garrison Cummings, Direct of Marketing/Campaign Coordinator for the Green Bay Packers, our customer. Garrison gave the audience a history of the team and shared his experience working with Americaneagle.com in creating the new Packers Everywhere site, where fans can find a bar playing a Packers Game from wherever they are in the world, enter contests and win tickets, and submit and view fan photo galleries.
Americaneagle.com SessionsThere were a total of twelve sessions running throughout the day, and the opportunity for one-on-one discussions, networking and the chance to enjoy a delicious lunch together. The remainder of the sessions were led by Americaneagle.com staff, experts in their fields, providing information on innovative ideas for sites across a multitude of industries. Topics included the following:
Building and Improving your Website Foundation
Is Your Site Accessible?
Design Done Right. How a Great Design Can Impact Your Business
A/B Testing and the Psychology of Persuasion
How to Make the Most Out Of Google Analytics
Lunch & Learn: Your Site is Live! Now What? The Building Blocks of Digital Marketing
What Does SEO (Search Engine Optimization) Look Like in 2016 and Beyond
Expand your Social Media Beyond a Brand Voice and Achieve Your Conversion Goals
Strategy of Effective Email Marketing
Apps and How they Complement Your Digital Footprint
Current Ecommerce Trends and Picking the Right Ecommerce Platform
See something you like?If you are interested in finding out more about one of the topics above – don’t hesitate to get in touch! Also watch out for blog posts going into detail about several of the presentations listed above, so you can find out more about each topic and to help you determine what the next steps for your site might be.
Thank you again to everyone we saw at the event on Thursday – we look forward to meeting even more of you and sharing more knowledge next year!