Deals, Data Mining, and Delivery: Email Tips from Pro Retailers

In 2010, email marketing had an average ROI of $43.52 for every dollar spent . It's undeniable- email marketing is one of the most powerful advertising channels available today.

Just because email is a smart tactic doesn't mean it's easy. The fact is, email marketing seems to go hand-in-hand with sensitive spam filters, open rates in the single digits, murky R.O.I., and metrics up to your ears.

Check out this in-depth slideshow from one of our email pros, digital strategist Joanna Morrissey, featuring cool email samples from top clients Stuart Weitzman and Beretta USA. You'll learn tips and tricks for creating powerful messages, using images to make a big impact, data mining to understand customer behavior, and the must's for adhering to brand guidelines.


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