AE 2019 Forum

Welcome Address

The Forum kicked off with a warm welcome from Tony and Mike Svanascini, Americaneagle.com’s owners. The discussion surrounded our recent growth overseas, our Salesforce offerings, and how even a fire didn’t stop our team from delivering the best support to our clients.


Request More Info


Keynote Speaker

The Keynote Speaker was Evan Cirelli, Vice President and Co-Founder of InterWorld Highway LLC, an educational technology manufacturer and longtime customer of Americaneagle.com. Cirelli discussed how he worked with Americaneagle.com to transform his website through the years and some future plans for his company’s web presence.


Request More Info


Design Thinking and UX in the Real World

UX isn’t just for designers anymore! In this presentation, Andy Tidy, Creative Director and Lauran Jackimiec, Digital Strategist explain how studying user behavior and using a design thinking methodology can help you solve problems anywhere in your business.

Download Slides

Request More Info


Your Website Can’t Run Itself! Everything You Should Know About Website Maintenance (Panel)

The show’s not over after your website launches. From servers to CMS to strategy, there are a lot of elements on your site that will need to be maintained. How do you know what areas to focus on? How do you stay on top of your site’s maintenance? In this panel discussion, Laura Jackimiec, Gianna Neri, Ellis LaMay, Matt Jarog, and Collin McCord host an open discussion on the maintenance plans, trends, and more.

Download Slides

Request More Info


Your Website is Live, Now What? Options for Continued Growth

Americaneagle.com’s Client Services team can help you more than you think. Account Managers Allison White and Collin McCord break down the different services we offer post-launch and some success stories we’ve seen in the past.

Download Slides

Request More Info


Accessibility Today: Improving Conversions by Optimizing for All Users

Accessibility is becoming more and more important each day but the rules, regulations, and best practices can be hard to navigate. Director of Front End Development, Nick Goodrum discusses the need for accessibility today and how it helps more than just for those with disabilities. He also expands on the value accessibility can bring to any business today.

Download Slides

Request More Info


From Innovative to Effective: 5 New Trends to Consider in 2020

It’s not safe to simply innovate. New trends need to be effective if you want to consider adding them to your strategy. In this presentation, Tim Ahlenius, Director of Digital Strategy discusses how new tools and trends can be used to kick start your success online.

Download Slides

Request More Info


Key Performance Indicators: Are you tracking your website wins?

What are KPIs? Why are they so important? How do you determine what to measure and why? SEO Strategist, Vince Scarlata and Digital Strategist, Joel Rose discuss the ins and outs of KPIs and how dive into the sea of data to find the right metrics for your business.

Download Slides

Request More Info


Navigating Email Automation: 5 Musts for your 2020 Digital Roadmap

Email Automation offers tremendous potential to scale your marketing and deliver relevant content to the right audience. With all the tools out there, it can be hard to know exactly where to start. In this presentation, Rick Maxey, Marketing Director, and Nicole Minale, Digital Marketing Strategist discuss how to set up automated email journeys and some tips for making your emails as effective as they can be.

Download Slides

Request More Info


Creating Captivating Content: Strategic Writing for the Web

As the saying goes, “content is king,” but making that content effective isn’t always easy. From blogs to whitepapers, Digital Content Strategists Alexander Edwards and Jessica Smith break down a few ways to optimize your content for the web while still making it engaging, readable, and shareable.

Download Slides

Request More Info


Top 10 Ways to Beef up Your SEO

What does Google care about? Optimizing your site for search engines can feel like a code you can never quite crack but there are a few best practices that can lead to better results. SEO Specialists Mike Ginley and Tim Rohlwing give some insights on the best ways to beef up your SEO and rank higher in search.

Download Slides

Request More Info


Pay to Play: Winning the Paid Search Game

With Paid Search, you can purchase ads on search engines to give your website higher visibility but your ad’s effectiveness isn’t just based on how much money you spend. Marc Virgilio and Hannah Grebner from Americaneagle.com’s digital marketing team show what goes into a quality score and how to build a winning strategy that will cost you less.

Download Slides

Request More Info


Building B2B with AE: The Importance of a Healthy Ecosystem

There are plenty of tools out there that can assist a B2B company but which ones are most important to you? In this interactive presentation, Ecommerce Strategists Jordan Izsak and Michael Vasta discuss the tools that can help you build a comprehensive, well-oiled B2B ecommerce ecosystem.

 

Download Slides

Request More Info


Practical Insights into Salesforce: Trailblazers Share Their Expertise (Panel)

Salesforce is the talk of the town nowadays but what can you really get out of this CRM? What clouds are right for you and your business and how do you get started? Americaneagle.com’s Salesforce Experts Kyle Ballard, Abhishek Joshi, Erick Robertson, and Ryan Hertz explain some ways to integrate the CRM into your business and answer audience questions.

Download Slides

Request More Info


The Art of the Plan: A Hands on Exercise to Delivering Quality

Quality Control and testing can seem overwhelming at first but as Khaled Dajani and Rob Sanders showcase, it can be simple AND fun. In this hands on workshop, you’ll get some insight into the quality control process and what it takes to finish a project – no programming experience needed!

Download Slides

Request More Info


Creating Personas & Optimal Customer Journeys to Increase Conversions

Personas and customer journeys can help you get to know your audience and be more aware of what they are thinking, feeling, and reacting to prior to purchase. In this presentation, Senior Technical Strategist Brad Skeen showcases how to map a journey for each of your customers and what to do with this research in the future.

Download Slides

Request More Info


Relevancy, Automation & Hawksearch: The Right Tools for your Site Search

Enterprise search is important for any business out there but what are some of the most essential tools for effective site search? Brendan Cameron and Jonathan Meyer from Hawksearch explain why on-site search more important now than ever before and how to implement it for your business.

Download Slides

Request More Info


Getting Social: Don’t be afraid to respond!

Social media and yelp reviews can make or break your business. Do you have a strategy in place when it comes to your social media reputation management? Digital Strategists Scott Lemke and Vanessa Cozzone explain how fast a social media disaster can take place and some ways to recover, monitor, and react quickly.

Download Slides

Request More Info