Forum - February 2015

Welcome Reception & Keynote Speaker

In this video, our CEO, Tony Svanascini thanks customers for attending the Forum and introduces the keynote speaker, Richard Roeper.  Richard speaks about his background, talks about how he uses his website and app for his movie reviews, shares some clips from Oscar-nominated movies, and gives us his Oscar predictions.

Analytics & Split Testing: The Dynamic Duo for Conversion Rate Optimization

In this session, Americaneagle.com's Google Analytics Guru shows you how to maximize your Google Analytics data to improve you users’ experiences.  You'll also learn the secrets of Split Testing – how testing and analyzing your results will give you a better understanding of exactly what will evoke a response from your visitors and/or subscribers.

 

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How Adding 3rd Party Partner Products Helped Our Customers

Website performance and security are two very important topics for ecommerce businesses. While many people acknowledge this, few are taking the right steps to ensure their sites do not run into any major issues. This session will cover key elements to keep in mind to ensure optimal site performance and decrease the likelihood of a security breach.

 

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Using Social Media to Speak to Your Audience & Get the Conversion

Listen to our expert unlock the secret uses of Social Media and help you determine which platform should be your go-to choice as you learn which users favor which Social Media platforms. Once you’ve defined a conversion for your organization, find out what steps you need to take to increase these conversions.

 

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Why Search is the Most Underutilized Tool & How this Impacts Your Business Goals

This session will help you understand how important a website search tool can be to fulfill your business objectives. Learn why your Search tool needs to know about synonyms and acronyms, auto-suggestions, keywords and misspelled words. Find out optimizing search results. Most importantly, get the skinny on how a good search tool can save you time and make you money.

 

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All that You Need to Know to Ensure Web Security

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Security is the most important (although often overlooked) aspect of caring for your website.  Attackers have learned how to break through firewalls and attack open ports such as 80 and 443.  Let the Subject Matter Experts (SMEs) conducting this session detail what Americaneagle.com has in place for your website protection and also, learn what is suggested to supplement our security measures.

 

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Lunch & Learn: Mobile & More - Preparing for the Latest Design Trends

It’s 2015! So while we keep our eyes and ears open for what’s happening "today" with our websites, this session will take a look at some of the newest website design trends. In addition to Responsive Design, learn about Sprite animation; cinemagraphs and SVGs. There are also new trends in menus and navigation.  This session promises to be enlightening, entertaining and downright fascinating.

 

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The Power of Personalization

An increasingly important component of digital marketing is Personalization.  A true understanding of personalization will increase the success of your digital marketing. Perhaps you’d like us to help you develop a strategy of understanding your users’ journey and what you can do to extend the customer journey. Perhaps you need our help in mining this data. The information in this session will leave you anxious to learn much more!

 

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Using Relevant & Effective Content to Increase Page Rank & Drive More Traffic

The truth: Content can be good or bad. The fact: Today’s website visitors are looking for good and relevant content. The challenge: Making your content effective, interesting and relevant. Get it all sorted out in this session that will deliver industry secrets/tips/best practices on content strategy. We want our website users and visitors to be far more than content with our content so let’s shake it up!

 

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New Strategies for Effective Email

Put your best foot forward through Broadcast Email. Discover the best way to give optimum visibility to your email for users at desktop or mobile sites. In this session, find out if segmenting is the right idea for your business and understand the value of A/B testing with segments. Most importantly, discover if you are meeting your goals or if something might need to be tweaked.

 

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Pictures from Event

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About Us

Your long-term Partner for website development

At Americaneagle.com, we are your architect, your launch pad, your secret weapon. As a Chicago born-and bred family business, we understand that your online efforts are an investment in your future.

Our clients remain clients for decades because we offer them the long-term support, experience-honed guidance, and supportive technological infrastructure that they need to propel their business into uncharted territories rich with hidden value. We lay the foundation for years of sustainable growth.

Locations

Americaneagle.com

Headquarters

Des Plaines, IL

2600 South River Road
Des Plaines, IL 60018