Americaneagle.com, a global leader in website design and development, recently unveiled a new brand identity and logo. Since 1995, thousands of clients in a wide array of industries have realized tremendous online results and success with a website created, hosted, and supported by Americaneagle.com.
The company, started in the basement of the family home in Chicago, is still owned and operated by the Svanascini family. Today, they have offices nationwide, with their main HQ located in Des Plaines, Illinois. To accommodate tremendous growth, they recently moved their downtown Chicago office to a larger office space in the Civic Opera Building. Employing over 450 technology professionals, they’ve been on the Inc. 5000 list of the fastest growing companies multiple times, and Crain’s Chicago Business listed Americaneagle.com as one of the largest private companies in the Chicago area, based on revenue.
The new branding and logo serve as a broader expression of the company's mission and vision. It captures their commitment to what they believe is the most important aspect of their success and amazing growth since 1995 – the online success of their clients.
The most prominent aspect of the new brand identity is the updated logo, with each section of the eagle representing important company values. The four feathers signify Americaneagle.com’s customer first culture, passion, family values, and reliability. The head of the eagle represents teamwork, with the eye personifying the company’s can-do spirit, and finally the eagle’s chest exemplifying the overall pride associated with Americaneagle.com.
The updated brand identity features new and vibrant colors in various hues, with the main three colors being blue, representing trust, security & confidence, red that signifies the passion and excitement the company has for their work, and finally maroon, which conveys sophistication and elegance, something that comes with a quality website and web services from Americaneagle.com.
"Today’s competitive web design industry is saturated with companies that have varying degrees of competence. It can be difficult for a customer to navigate this reality and find an accomplished firm to develop their web presence. We believe our web design and development experience of more than two decades, along with our impressive portfolio that includes some of the world’s most well-known companies, puts us at the top as a true tech industry leader. We’re thrilled to introduce a new logo and brand identity that reflects the quality of the work we do and our deep commitment to the success of our clients,” said Michael Svanascini, President of Americaneagle.com.