Americaneagle.com recently launched a cutting edge new website for B2B company Freund Container and Supply Company, a subsidiary of Berlin Packaging.
The new Freund website is one of the most complex B2B BigCommerce sites to be launched to date. Americaneagle.com worked together with BigCommerce and Freund to overhaul Freund’s ecommerce presence and make the experience of purchasing easier and more efficient for Freund’s users.
The site was reorganized making use of simple products rolled up to parent products, so users can easily see a range of product variants rather than just a specific simple SKU. Americaneagle.com also added additional checkout functionality, and customized the standard BigCommerce ‘my account’ section to create more of a B2B portal. This area displays customer specific information and pricing. We also integrated a dynamic search tool into the site so customers for search for the products they’re looking for. In addition, we integrated multiple third party apps in the store.
The new site sets Freund apart from its competitors, going beyond the basics to enable a self-service B2B experience and a level of user friendliness more commonly associated with B2C sites.