DES PLAINES, IL--(Marketwired - July 05, 2016) -PinMart, the internet's number one provider of lapel pins, emblems, lanyards, and recognition items and a longtime customer of web design and development company Americaneagle.com, recently completed a full website redesign and have seen incredible results.
As an ecommerce website, usability is intensely important to PinMart's business. The Americaneagle.com A/B testing team, led by Director of Testing and Optimization, Corte Swearingen, determined which areas of their old site were successfully working and which ones needed improvement. Based on these initial findings, a roadmap to success was formulated.
"We were looking for and achieved four goals for our homepage redesign: decrease bounce rates, increase conversion rates, improve navigation, and convey an image of authority and trust. Our analytics have proven we've met our goals.
"Corte and his A/B testing team took the time to understand our business and website, as a result they easily identified bottlenecks and friction points that were causing user issues. A/B testing with Americaneagle.com has allowed us to measure the real impact of changes made to our website. Instead of guessing at the outcomes we can quickly see the real impact on revenue and traffic."
-Mike Dominelli, Vice President of Pinmart
Americaneagle.com also implemented the latest ecommerce tools onto the PinMart site, as well as Hawk Search, a powerful site search tool that can quickly direct the user to the product they are searching for with precise and relevant search results.
Comparing pre-launch to post launch figures, PinMart has seen a 37% increase in conversion rate, and, as a result, revenue has increased by 51.8%, and transactions have increased by 40.5%. Pinmart continues to be a leading provider of lapel pins, emblems, lanyards, and other items and with a new, dynamic website that is producing great results, that trend is sure to continue.
The origins of PinMart date back to 1964 with Creative House Promotions, Inc. In 1999 Creative House branded PinMart and developed the first of its kind e-commerce website offering 42 stock lapel pins. Since then PinMart has added thousands of new products and many new product lines. In 2008, PinMart acquired Creative House and today PinMart, Inc. sells direct to consumers via its online store and through distributors under the Creative House line name. PinMart is now the internet's number one provider of lapel pins, emblems, lanyards, and recognition items. For additional information on PinMart, visit http://www.pinmart.com.