Champion Window, a factory direct custom manufacturer of windows, doors, and patio rooms, has recently launched the redesign of their Web site, located at www.championwindow.com. The new site needed to be designed with a user-friendly interface to appeal to Champion's target audience—home owners. Champion Window was also looking for their site to serve as the primary resource for information regarding their vast product line.
To accomplish Champion Window's goals, the Web site required a full graphic overhaul. Americaneagle.com worked closely with the manufacturer to design the site with specific goals in mind: encouraging user interactivity, improving functionality, incorporating key Web 2.0 technologies, remaining search engine friendly, and allowing for flexibility and scalability. Indeed, the Champion homepage and several interior pages were carefully designed utilizing a modular approach that can accommodate the expansion of their catalog, marketing and advertising messages.
Americaneagle.com also developed an intuitive navigation system that allows users to quickly move from page to page in the fewest number of clicks. This was especially important in light of Champion's many different products. The new site organization conveniently displays product categories within the homepage's horizontal navigation, allowing for immediate access to specific product information.
Given Champion Windows many products, the new site also features a highly engaging and optimized online catalog that effectively presents Champion products. Newer technologies such as interactive department pages, photo galleries, multimedia, and more, make it significantly easier for current and prospective customers to browse products and examine individual products closely.
Champion Window also benefits from Americaneagle.com's Content Management System. This system enables Champion Window staff to set user privileges and control nearly every portion of the site, including navigation, page content, images, and more. Furthermore, the system has a built-in approval system and site map updating.