NEWS
Jul 18, 2007

Littman Bros. Lighting Unveils New E-commerce Web Presence

Americaneagle.com, a leading Web site design, development, and hosting company based in Park Ridge, IL, is pleased to announce the redesign and enhancement of the Littman Bros Web site located at www.littmanbros.com. Littman Bros., recognized as one of the first online fan and lighting retailers, required a Web site that would showcase a contemporary new look and feel. The newly launched retail Web site unveils a modernization of the design and functionality utilizing proven e-commerce principles.

In an effort to improve their online presence, Littman Bros. turned to Americaneagle.com for a complete overhaul of site graphics and functionality. "One of our primary goals was to refresh our Web site in order to provide visitors with an easy and convenient way to purchase high-quality lighting products online," said Benson Littman, Owner of Littman Bros. To accomplish this goal, Littman Bros. chose the Americaneagle.com idev® platform to serve as the structure for their Web site. Utilizing the idev® platform's core elements, the online retail store was developed to exclusively fit the company's brand and audience.

With more than 10,000 lighting products available online, one of the most significant additions to the Web site was a comprehensible navigation system. The new navigation system allows customers to quickly locate products depending on their needs. From the homepage, customers can chose to shop by lighting type. Following this selection, product listings can be filtered based on key variants such as color, brand/collection, style, or price. Within product pages, LittmanBros.com was enhanced to include improved product descriptions, enlarged and alternate images, and more. As an added opportunity for revenue-generation, product pages also feature related items of the same collection. Furthermore, the site utilizes the Americaneagle.com AJAX Attribute Tool. This tool streamlines the shopping process by allowing shoppers to view different swatch choices upon selection, rather than having to wait for the entire page to reload.

While a user-friendly e-commerce platform was crucial in redevelopment, Littman Bros. was also committed to providing their customers with support and key information. As such, a new resource center was created to include tips and articles, frequently asked questions, installation services, and a brand directory. For high volume purchasing, LittmanBros.com added a Volume Discount form. Similarly, for building/design professionals such as contractors, interior designers, and architects, LittmanBros.com features a newly-added Professional Pricing application. This application allows Littman Bros. to partner with professionals and provide loyalty programs and discounts through a unique account login.

To allow for growth, LittmanBros.com was built with flexibility and scalability in mind. Indeed, the site utilizes a robust content management system that empowers the lighting company to maintain content, product inventory, product shipping, and more. "We are proud to have been able to assist Littman Bros. with their e-commerce redevelopment project," said Michael Svanascini, Chief Operating Officer at Americaneagle.com. "While Littman Bros. has always had the reputation of a high-quality lighting retailer, the newly enhanced Web site further showcases their dedication to provide customers with advanced new technologies that will best suit them within the ever-changing online environment."

To explore the new site, please visit www.littmanbros.com

About Americaneagle.com, Inc.

Americaneagle.com, Inc., founded in 1978, is a leading Web design, development, and hosting company based in Park Ridge, Illinois. Currently, Americaneagle.com employs approximately 120 professionals in offices throughout the country including Chicago, Cleveland, Washington D.C., New York, and Los Angeles. Some of their 3,000 clients include Fannie May Candies, New York Giants, Donald J Pliner Shoes, NASCAR, Chiasso, Chicago Bears, Abbott Laboratories, and the U.S. Army. For additional information about Americaneagle.com, visit www.americaneagle.com.

About Littman Bros.

For 28 years, Littman Bros. has been consistently providing the largest selection of lighting fixtures and ceiling fans to their customers nationwide. Established in 1979, Littman Bros. is headquartered in Schaumburg, Illinois and includes a 10,000 square foot retail showroom, commercial division and a state-of-the-art website that features high-quality indoor and outdoor fixtures from the finest lighting manufacturers in the industry. For more information about Littman Bros, please call 1-888-930-4983 or visit www.littmanbros.com.