NEWS
Feb 15, 2006

When Was Your Last Redesign?

If you are not thinking about the look and feel of your Website or you have not redesigned the site in over a year, now is the time to think about it. It does take some time to complete a redesign on a site as complex as yours so waiting until a week before the season starts is not a good idea. You should redesign the site every other year at least and tweak the design at least once per year. This will give fans a reason to come back and it will also let them know you are making their destination for information a priority. You do not want your Website to appear stale with the same design for too long.

In addition, there is a lot of new functionality that we are developing and that you are probably thinking about adding to your site. If you're adding a lot to the site already, doing a redesign just makes sense.

Here is an article which you might find interesting. It talks about people's first impressions when they visit a site. Remember, the longer and more often people are at the site the more ad revenue, ticket sale and merchandise sale opportunities, etc.

- Websites judged in a blink

Make sure to be on the look out for the new Buffalo Bills and NASCAR Partners designs, which should be out within a month.