NEWS
Jan 31, 2006

Valentine’s Day Marketing Campaign for IrisSilks.com

Iris Silks Valentines DayWhen it comes to your e-commerce store's online success, Website development is only half the battle. Before you can generate sales, you must first generate traffic to your site. Thus, active and continual marketing of your site is an important and necessary endeavor.

For this Valentine's Day, a marketing campaign was coordinated for lingerie and sleepwear retailer, IrisSilks.com. In conjunction with search engine optimization, which increases Iris Silks' natural rankings, new marketing tactics included a link exchange, affiliate program, and banner advertisements. These strategies helped steer new business to this online lingerie shop. New business, however, cannot be the only focus of successful Web marketing. Using the Americaneagle.com broadcast email system, Iris Silks reaches out to her existing customers through email newsletters that highlight promotions, sweepstakes and other enticements to come and shop again.