Association TRENDS keeps senior association executives informed with essential news, developments and insights that ensure they stay up to date, avoid problems and take advantage of opportunities in the association world.Association TRENDS has 22 categories to choose from and judged by a panel of experts in the most watched and respected communications contest in the association community.
American Dental Association
Gold Award in the website category of the 2014 Association TRENDS All Media Contest
Website Address: http://www.ada.org
Judge’s Comments: With an 844% revenue increase thanks to their recent website redesign, it was very clear who the winner of this year’s website category should be. The team at ADA has taken what is a super complex website with thousands of pages of content and organized it into a very easy to navigate website. They’ve managed to keep the look and feel very consistent throughout the entire website and with their “ADA Websites” dropdown menu at the top of every page and the corresponding changing logos throughout, the user knows exactly where they are and how to navigate to other relevant sections.