The journey a customer has with a business crosses many functions. Customers often wind up interacting with an inefficient process at one or many points in the process.
Mapping the journey, understanding their emotions at each stage, and keeping our customers on task and happy with each move they make is our objective. Once we all understand the journey, Americaneagle.com is then able to design the most engaging interfaces in order to provide the highest value. Experience design is a process that brings together Brand Strategy, Information Architecture, User Behavior and Functionality into one playbook - all based on the value proposition offered by the organization.