Identifying Target Customers
This process starts with what you know – for example the age and gender of your current customers. We then research through additional data points to find key demographics and develop personas that reflect the different audience groups who use your site. Having up-to-date audience personas can be extremely useful for target marketing and for personalizing content online. Personalized web content is becoming hugely popular, as this functionality offers specific content to users depending on how they interact with you online. This could include showing specific calls to action or even alternate imagery in order to lead the user to a relevant conversion.