At Americaneagle.com, strategy is at the core of what we do. Our team of digital strategists and subject matter experts take a fundamental look at every aspect of your business to develop a roadmap and design that maximizes your success. By placing the motivation, behavior, and needs of your audience at the forefront, we can create an effective digital presence that moves the needle and produces results.
A clear plan that can be executed in structured stages is crucial to ensuring your digital success. Each step in our digital strategy process informs the next, allowing us to design and build a solution that works.
Our technical strategy phase determines the direction of your project. After an audit and analysis, we define the high-level technical requirements and constraints to shape an implementation roadmap.
To set a clear foundation for your project, we need to discover more about your business. Our team takes a deep dive to understand your goals, define your audience and determine targets KPIs for success.
An effective content strategy is key to discoverability and engaging your prospects. We examine your existing messaging and tailor it to your audience to develop compelling content that converts.
A well thought out information architecture leads to a streamlined user experience. By developing a framework for your website’s organizational structure, content, and navigation, we help maximize usability and findability.
Once a strategy is in place, our team of programmers and developers create a detailed product backlog. This development documentation allows us to build a solution that meets your objectives.
"For our project, it was key that Americaneagle.com understand the complex needs of Joint Commission and our audiences, and respond with a site that simplified the online experience on both the user and administrative side. They delivered an insightful and achievable plan that has increased our digital presence and online effectiveness!”
The Joint Commission