Blog

shutterstock_260941658_v2
Nov
18

The Ripple Effect

It is one thing when you make decisions that affect your life. It is another thing when you are making decisions that affect Jane, your better half. The cascade effect of a bad or uninformed decision can sometimes be felt for days, months, or years afterwards. Hopefully you will learn from your mistakes and Jane will be a forgiving soul. But if you are smart about it, you will research and get feedback from others in your situation. You will look for guidance and use the provided wisdom to make the right decision. Your efforts will pay off as your decision-making skills flourish and you grow closer together in your relationship while navigating any bumps in the road.

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  • website
  • marketing
  • Sitecore
the-guessing-game-optimized
Oct
22

The Guessing Game

What if our world was based upon guesses? What if all decisions were made by not really knowing the facts, but by just winging it? For starters, I wouldn’t trust any mode of transportation, whether on the ground or in the air. The reason I feel safe inside a metal cage with wheels barreling down the road or in a metal bird with wings soaring through the air is because someone took the time to test all aspects of their creation. From the age of discovering fire to the current digital age, the reason that most things work correctly and predictably (more or less) is because theories were formulated and assumptions were tested.

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  • Sitecore
  • Marketing Strategy
Campaign-O-Rama!
Oct
06

Campaign-O-Rama!

Our world is filled with campaigns. Most marketing that you see is part of a campaign which is part of a larger marketing plan. Some campaigns are obvious and straightforward, like political campaigns geared towards the general population. Make no mistake, the marketing teams that are put in place by politicians for this task are sophisticated and data-driven. The goal is to get your vote. By producing and implementing multiple campaigns designed to appeal to different political, social, and economic leanings, they strive to hit their mark. Whether they are successful or not is sometimes up for debate. What they can’t factor in is the torpedoing of the campaign by the candidate themselves with their own antics.

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  • Marketing Strategy
  • Sitecore
target_image_optimized
Sep
24

It’s The Little Things

We’ve all heard of it in some variation or another. The outrageous marriage proposal where the man goes all out to impress his fiance to be. He takes her to an exotic beach, spells her name in the sand, hires a band to play their favorite song, and then boom – he pops the question. She cries and says “Yes!” and then it’s wedding bells and they are off to happily ever after land.

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  • Sitecore
  • Customer experience
Red Roses
Aug
28

Red Roses

One of the easiest ways to build a relationship with someone is to spend time with them and get to know them better. You go from strangers, to acquaintances, to friends, to possibly best friends, and then, should it be the right situation - to life partners.

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  • Sitecore
  • Engagement
Successful First “Dates” With Your Customers
Jun
11

Successful First “Dates” With Your Customers

Your palms are sweaty. You’re nervous. Now that you’ve got the first date with the lovely, bespectacled Jane, what will you say? As a business, you are acutely aware that a customer’s initial impression is the most important one. Like any first date, the last thing you want is an awkward and uncomfortable experience. Thank goodness you invested in Sitecore’s Experience Marketing Platform and can move strategically forward in your courtship with Jane.

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  • Sitecore
  • marketing
  • Audiece
Customer Awareness
Apr
10

How to go from Wooing the Masses to Wooing Jane with Glasses

The Director of Experience Marketing at Americaneagle.com, Tim Ahlenius, recently wrote a Sitecore blog post on the “age of the customer.” With the rise of the internet and easy search options, it has become a battle for companies to distinguish who their customer really is and how to directly market to each individual customer needs and wants.

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  • marketing
Sitecore Data
Aug
14

A Preview of Sitecore 7.5

Sitcore releases version 7.5. The main benefits of the new rollout include improved performance with scalability, single customer dashboards, seamless integration with critical marketing tools, and a global reach via the Sitecore® Experience Database™ - Cloud Edition.

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  • Sitecore 7.5
  • Sitecore