Blog

Facebook Marketing
Feb
25

4 Secrets to Facebook Advertising Success for Ecommerce Retailers

So, you started Facebook advertising…and now you want to quit! You want to quit for so many reasons: it’s time consuming, you’ve spent a lot of money with little return on investment, and you’re seeing engagement but no conversions. Consider these four pieces of advice to reignite your Facebook advertising efforts.

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  • advertising
  • Marketing Strategy
  • facebook
Akamai Blog Image
Feb
18

DDoS Attacks: Not Just a Gaming and Retail Problem Anymore

Health IT Security recently published the results of Akamai's latest State of the Internet report, emphasizing that "Distributed denial of services (DDoS) attacks are up during the third quarter of 2015,

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  • Health
  • Cybersecurity
  • DDoS
shutterstock_284867723 (1)
Jan
18

Engage Your Users 24x7 With a 360 Degree Loyalty Program

Customer loyalty is the key that unlocks long-term e-commerce profitability. For many years now, digital marketers have been searching for ways their existing customer base to buy repeatedly. According to Gartner, 80% of all future customer revenue will come from just 20% of your existing customers. SEO and content competition is the highest it’s ever been, making it harder to retain the customer’s attention. There must be a way to ensure the continued growth of sales, right? Enter the new-age customer retention strategy, driven by a strong website-based 360 degree loyalty program that allows you to continually engage and convert your existing customers. This post will help you understand how this kind of loyalty program can explode your sales.

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  • social media
  • Ecommerce
shutterstock_357538178
Jan
15

3 Ways to Take Control of Your Shipping Costs without Changing Your Current Process

Before you can save money on shipping, you must first understand how and why you are spending. By understanding how and why you are spending, you are better equipped to negotiate your shipping agreement and save money in the long run. It’s a good idea to enlist the help of an expert when reviewing your contract to find ways to save.

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  • shipping
  • Ecommerce
shutterstock_103378814_final
Dec
08

Global DDoS Attacks on the Rise [Report]

DDoS (distributed denial of service) attacks continue to be a significant problem for online businesses. In addition to the threat of financial losses, they can also irrevocably damage critical client relationships. Today, the wide availability of DoS tools and services that enable execution of DDoS attacks has lowered the bar for perpetrators, creating a reality where every online business is a potential target. If your company has a web presence, the need for reliable mitigation solutions and a strategic planning has never been more important.

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  • Incapsula
  • DDoS
  • Security
  • Cybersecurity
are-you-leveraging-social-media-and-community-for-your-website-optimized
Oct
28

Are You Leveraging Social Media and Community for Your Website?

Your website and your users’ interactions should not be in separate silos. The two can work together in a cohesive online environment where information and resources are constantly circulated. The ideal online experience can be achieved by bringing your collaborative networks together.

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  • social media
  • Marketing Strategy
  • Partner
the-3-keys-to-more-compelling-video-optimized
Oct
27

The 3 Keys to More Compelling Video

Video is hot! As a content type, it’s rapidly taking the lead in what people want to consume. In fact, according to Cisco, 80% of Internet traffic by 2019 will be comprised of video. But you probably already know this, at least intuitively.

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  • Partner
  • Video Marketing
unit_testing_optimized
Oct
23

Unit Testing Sitefinity with Telerik JustMock: Part 2 – Writing the Unit Test

In the previous blog post, I covered how to create and configure a JustMock Unit Test project for a new Sitefinity web application. After covering some key definitions for unit testing, a unit test project was added, and a boilerplate test class was created for testing a reindex search utility method in the SitefinityWebApp project. We will pick up exactly where we left off and add a test method to the recently created SearchTests class. By the end of the post we will have a set of tests that can be executed.

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  • Sitefinity
  • Partner
  • testing
holiday_blog
Oct
08

Five To-Do’s for 2015 that will have you wrapping up the season in the Black (Friday)

November and December are no “ho-ho-ho” laughing matter for retailers. Seasonal shopping is serious business. Nearly 20% of total retail sales occur during this period. But shopping trends are a lot like fashion trends; what was hot last year may not be now. Here’s a closer look at some key takeaways from 2014 as well as a “nice list” for what retailers can do this year to keep customers happy and keep them spending.

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Campaign-O-Rama!
Oct
06

Campaign-O-Rama!

Our world is filled with campaigns. Most marketing that you see is part of a campaign which is part of a larger marketing plan. Some campaigns are obvious and straightforward, like political campaigns geared towards the general population. Make no mistake, the marketing teams that are put in place by politicians for this task are sophisticated and data-driven. The goal is to get your vote. By producing and implementing multiple campaigns designed to appeal to different political, social, and economic leanings, they strive to hit their mark. Whether they are successful or not is sometimes up for debate. What they can’t factor in is the torpedoing of the campaign by the candidate themselves with their own antics.

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  • Marketing Strategy
  • Sitecore