Customer loyalty is the key that unlocks long-term e-commerce profitability. For many years now, digital marketers have been searching for ways their existing customer base to buy repeatedly. According to Gartner, 80% of all future customer revenue will come from just 20% of your existing customers. SEO and content competition is the highest it’s ever been, making it harder to retain the customer’s attention. There must be a way to ensure the continued growth of sales, right? Enter the new-age customer retention strategy, driven by a strong website-based 360 degree loyalty program that allows you to continually engage and convert your existing customers. This post will help you understand how this kind of loyalty program can explode your sales.