Blog

Procurement1
May
26

The Future of B2B commerce - eProcurement and B2B PunchOut

Technology has developed at a rapid pace within the B2B sector and the landscape is quickly changing the way companies transact and conduct business. In fact, as many as 69% of B2B eCommerce executives expect to stop printing paper catalogs altogether over the next five years

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  • Ecommerce
video-image
May
12

Five Company Video Musts

All companies have stories that can captivate current and future customers and persuade them to take purchasing action. The Following are essentials for creating a results-driven company video.

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  • Americaneagle.com partnership
Video
Apr
28

Engage, Then Capitalize: The Power Of Doing Video Right.

Recent and ongoing advances in camera and streaming technologies have opened increasingly broad access to video for consumers. Almost everywhere you look, brands have been increasing their use of this highly engaging medium to better connect with their customers.

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  • Americaneagle.com partnership
Marketing
Apr
21

Using Influencers is Smart Marketing

There’s been a lot of effort devoted in recent years to getting the ever-changing formula just right for marketing via social media. Some of the tactics have worked well and some have worked for a period of time and then lost their marketing power.

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  • social media
  • marketing
Membership
Apr
07

Emerging Membership Models

An evolving marketplace is driving a lot of creativity in membership packaging and models. In Abila’s 2016 Association Predictions, we highlighted an emerging shift away from traditional membership models, focused on a one-size-fits-all dues structure.

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  • Americaneagle.com partnership
live chat
Mar
31

Five Things to Consider When Implementing Live Chat

A real-time communication channel provides website visitors with an engaging and satisfying experience, while its effectiveness increasing conversions and reducing support costs makes it a smart choice for businesses.

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  • Americaneagle.com partnership
addshoppers blog Image
Mar
17

5 Ways to Incentivize Without Coupons

We've all been there - shamelessly sacrificing our emails or phone numbers to get an extra 20% off when shopping online. If you're an eCommerce merchant, this strategy can be a blessing and a curse - but when done correctly, discounting can, of course, be effective.

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  • coupons
UserTesting Blog Image
Mar
10

Enhance Your Quantitative Metrics With Qualitative Insights

Your customers are unique and ever-changing people with many layers. Understanding them can feel like a challenge, but it doesn’t have to be. That’s where qualitative and quantitative research strategies can unite to provide a clearer picture of your customers.

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  • Customer Service
  • Customer experience
4 tips
Mar
03

Four Tips for Making International Customers Feel Right at Home

It’s no secret that when consumers feel loyal to a brand, they’re more likely to buy the brand’s products. This principle is especially true when it comes to international eCommerce.

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  • Americaneagle.com partnership