Blog

Email-Marketing
Sep
08

Lookalike Audiences: 3 Simple Steps to Grow Your VIPs

Let’s face it: every email address you add to your list is not equal. While we all want to make sure our subscriber list is growing, it’s the crème de la crème that really drive our email marketing revenue. Those familiar with the 80/20 rule, known as Pareto’s Principle, inherently understand that it’s this small segment of your customer base who can have the greatest impact on your overall business.

Read More
Customer-Satisfaction
Sep
01

Driving Customer Satisfaction and Building Loyalty with Meaningful Rewards

We’ve all had some good shopping experiences, and hopefully it happens regularly. When you do have a great experience with a merchant, the interaction leaves you satisfied, happy, and wanting to return.

Read More
Online-Shopping (1)
Aug
19

The Absolute Don'ts of Product Descriptions

Nearly 70 percent of Americans shop online regularly, according to Mintel’s 2015 online shopping report. The statistic reveals an important truth for participants in online marketplaces: People shop online, and they do it a lot.

Read More
Marketing_Stategies_EMail
Aug
11

3 Marketing Strategies to Increase Customer Loyalty

Modern retailers are struggling to stand out amongst the many marketing emails, advertisements, and promotions consumers see daily. More connected than ever before, these consumers use smartphones to research products instantaneously—and if your product is overpriced or you don’t have the correct size or color in stock, you can bet they’ll find a similar version elsewhere.

Read More
Customer Loyalty
Jul
28

Don’t Just Check the Box: There’s More to Loyalty Than You May Think

Over the past 3+ years there has been a massive resurgence in loyalty interest from B2C brands. They are finally starting to acknowledge the incredible untapped value that lives within their existing customer base and are now actively striving to bring the same level of sophistication to retention marketing as they do to acquisition.

Read More
Data
Jul
21

Is Your Contact Data an Asset or a Liability? The Negative Impacts of Bad Contact Data

Your leads and customer contact records are the lifeblood of your company. Did you know that, according to SiriusDecisions, 25% of your customer data is inaccurate? If you haven’t already, now is a great time to take a look at the hard and soft costs associated with bad contact record data.

Read More
Google Analytics
Jun
23

Link Tagging and Why It’s Essential to Google Analytics

Is your company utilizing Google Analytics as effectively as it should be? If you're not tagging your links for external marketing, the answer to that question is a resounding no.

Read More
  • google analytics
Live-Chat
Jun
16

Three Reasons to Add Chat to Your Site

Although live chat technology has been available for decades, we are still at the front end of its adoption. Over the next few years availability of chat in online stores and customer service pages – and its utilization rate by site visitors – is expected to increase dramatically.

Read More
  • Americaneagle.com partnership