Blog

Maximum Conversion
May
08

Optimizing Ecommerce Sites for Maximum Conversion

With more than half of all small business in the U.S. conducting business over the web, the need to keep your ecommerce website secure and performing optimally is more important than ever. Users expect safe online shopping environments while at the same time being increasingly intolerant of any delays. Ecommerce providers thus have the seemingly contradictory task of ensuring their websites are fast and always available, while being fully secure.

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  • Partner
  • Ecommerce
  • conversion
Attribute Equation
Apr
22

How Can We Solve the Attribution Equation?

In the digital world we live in today, the average shopper uses at least three devices to access the Internet. Across those devices, they’re faced with a myriad of retailer engagements ranging from email offers, product ads, promotional texts, to sponsored tweets and more. The growing number of interactions before purchases has complicated the retailer’s ability to clearly track the path to purchase, let alone properly assign credit to each interaction.

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  • Last Click
Optimize Blog
Apr
22

Why CRO is Critical to Your Website’s Success This Year

As we enter the second quarter of 2015, it is essential that we continue to evolve as digital marketers and actively seek new opportunities that will enable our digital experiences to be more successful.

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  • ROI
  • CRO
Leverage Payments
Apr
06

Leverage Payments Technology to Create Recurring Customers, Drive Revenue & Increase Your Valuation

Companies with recurring customers are commanding higher valuations because investors can more accurately forecast growth and trajectory of the business, making them better bets. Customer retention is therefore critical for businesses that rely on a recurring revenue model. Customer lifetime value (LTV) must exceed cost to acquire a customer (CAC) by delivering maximum value with minimal friction.

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Brand Conversions
Mar
27

Simple Tools Offer Easy Fixes for Brand Conversions

Online advertisers are always looking for innovative ways to engage customers early in the visit, increase conversions and ultimately boost sales. There are several ways to reach consumers at key times in their purchase process, such as asking for an email address or a Facebook "like", encouraging consumers to add more to their carts at checkout, and incentivizing users to click on special offers and deals.

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Better Customer Service
Feb
24

Better Customer Service Starts on Your Website

Imagine being able to reduce your customer service costs while at the same time increasing customer satisfaction and loyalty. Most customer service initiatives help with one at the expense of the other.

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  • Customer Service
  • Live Chat
  • Partner
Loyalty Program
Feb
05

Building an Integrated Loyalty Program that Works Online and Offline

It’s no secret that gaining a new customer is always harder than getting an existing customer to buy again. In marketing parlance, this is referred to as instilling customer loyalty and driving repeat purchases from existing customers. Customer loyalty increases customer retention, maximizes engagement and drives up customer spend. In this blog post, let’s explore how an integrated loyalty program across online and offline channels can work wonders for marketers and drive up sales.

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Web Security
Jan
27

Make Sure You're Prepared For Any Security Threats!

In its April 2014 Internet Security Threat Report, Symantec declared 2013 the “Year of the Mega Breach”. Supporting their findings, the authors noted rampant Distributed Denial-of-Service (DDoS) attacks, that 77% of all public web sites scanned as a part of the study were identified as vulnerable with one in eight of those affected by known critical vulnerabilities, and that the average time to patch published critical vulnerabilities was estimated to be four days.

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Member Matters
Jan
22

Why Scoring Member Engagement Matters

Engagement—what does it really mean? Why is it important? How does it apply to my organization? In the association industry, leaders often think that because members are paying their monthly dues on time or registering for an annual conference or governing a board of members, they’re actively involved and engaged—but could they be doing more?

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Darts
Jan
06

Why You Should Consider Selling Internationally

If you are an online retailer, you may have thought about opening your business to international markets, but have been daunted by some of the barriers to doing so – language translations, currency exchange, payment processing, shipping rates, duties and taxes, etc. A recent article in Forbes Magazine looked at why so many businesses avoid the global ecommerce market, and why they should reconsider.

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